EUROPEAN UNIVERSITY

MCO 101 - Management Skills (3CH/4ECTS)

This course will provide an introduction to the concepts of effective management in organizational settings. It will cover a broad range of topics including the organizational processes associated with the function of management - planning, organizing, leading and controlling. However, it will also go further to consider the relationship between an individual and an organization and between the organization and the society in which it operates.  It will highlight the need for these relationships to be beneficial to all.

MCO 102 - Organizational Behavior (3CH/4ECTS)

This course emphasizes the study of individual and group behavior within the context of the organization.  It provides theoretical and practical knowledge for understanding topics such as motivation, job design, leadership, managerial decision-making, group processes, and conflict resolution.  Understanding and managing individual and group behavior in organizations allows managers to help the organization achieve its goals more effectively.

MCO 103 - Managerial Accounting (3CH/4ECTS)

This course is an intensive introduction to the preparation and interpretation of financial information for investors (external users) and managers (internal users) and to the use of financial instruments to support system and project creation. The course adopts a decision-maker perspective on accounting and finance with the goal of helping students develop a framework for understanding financial, managerial, and tax reports.  Also, we will see how cost-volume-profit relationships and incremental analysis provide managers the information to support their decision-making. Issues such as accounting for responsibility centers and transfer pricing will also be introduced.

MCO 104 - Marketing (3CH/4ECTS)

Once the students are familiar with all the components of the marketing mix, they learn how to develop marketing strategies and prepare complete marketing plans for companies in different sectors, environments and situations, in accordance with their global policies and strategies.

MCO 105 - Quantitative Business Methods (3CH/4ECTS)

This course looks at the concepts and development of analytical model building as used in administrative decision making. Topics include: statistics, regression analysis, linear programming and financial mathematics.

MCO 106 - Negotiation (seminar) (1CH/1ECTS)

An objective for this course is to give students self-confidence in their negotiation skills and to become better decision makers.  The course helps students develop an analytical understanding of the decision making process and the management of conflicts so they can become more effective problem solvers and feel under control when negotiating. They will discover why neediness leads inexorably to unnecessary compromise and why compromise and fear-based negotiations play with people’s fear of losing the deal. So they will be taught how to protect them by releasing the emotional pressure in a negotiation. Decisions are the basis for negotiation; negotiation must designed to make a decision. The need for negotiation skills arises wherever joint decision-making is necessary. The aim of effective negotiation is to move your mission forward.

MCO 107 - Business Law (seminar) (1CH/1ECTS)

This seminar focuses on a number of selected international legal topics, such as contracts, intellectual property, or maritime law. The focus is on practical knowledge applicable to the real world.

Industrial Visits and Invited Managers' Lectures (1CH/1ECTS)

Regular visits to small businesses and international companies, as well as invited managers’ lectures will familiarize students with real business life. The students will be required to present oral and written reports.

MCO 201 - Finance (3CH/4ECTS)

This course provides students with a sound knowledge of the theoretical tools needed to carry out the financial analysis that acts as a basic backup in the decision-making process. The course provides as well an analysis of alternative investment projects and the preparation of corresponding budgets. It is a managerial approach to financial analysis, planning and control and the management of working capital, long-term assets and long-term financing.

MCO 202 - Human Resources Management (3CH/4ECTS)

The course analyzes the Human Resources function and its strategic importance for the company to attract, develop, motivate and retain employees. Main policies and techniques in the field of human resources are reviewed in detail, as well as their translation into corporate policies, urban, cultural and legal realities.

MCO 203 - Global Economics (3CH/4ECTS)

Global Economics aims to teach MBA students the basic principles in Economics, both macroeconomics and microeconomics, to be used in managerial situations. The objective is that students can apply this knowledge when making economic decisions in a global business context. The course assumes that students know some basic economic terminology. 

MCO 204 - Strategic Management (3CH/4ECTS)

This course is designed to introduce students to the principles of Strategic Management within a participative environment. The course assumes no prior formal knowledge of Strategy but aims at using students’ own experiences and observations to enrich their understanding of the how organizations allocate their resources to match the opportunities or the external environment with the competitive advantage gained by their unique use of their internal structure.  Students are introduced to various aspects of Strategic Management and are encouraged to understand them in their application to organizational decisions – through their own experience in managerial positions and their perception of the demands and challenges of a globalised world.

MCO 205 - Management Information Systems (3CH/4ECTS)

This course focuses on the role of Management Information Systems in today’s companies. At a time when the percentage of companies’ budgets dedicated to IT is increasing, students will learn why technology has gained such an important position in today’s business. It is not a “technical” course, but it will provide a simple overview of technology in today’s companies and explain how companies try and make the most of their investment.

MCO 206 - Communication Skills (seminar) (1CH/1ECTS)

This course will focus on the study of the human communication process from an intercultural perspective; focusing on interactions with oneself, with one person, with a small group and within public speaking situations. This course focuses on the understanding of communication processes needed for effective oral and written communication in a business setting.  Emphasis is on application of basic principles and development of skills and attitudes appropriate to business communication.

MCO 207 - Job Career Planning (seminar) (1CH/1ECTS)

This course will help you to better understand and analyze and identify future career paths. It also offers practical support in your future job research after graduating from your MBA.

Industrial Visits and Invited Managers' Lectures (1CH/1ECTS)

Regular visits to small businesses and international companies, as well as invited managers’ lectures will familiarize students with real business life. The students will be required to present oral and written reports.

MIK 301 - International Marketing (3CH/4ECTS)

This provides an understanding of the content, issues, contextual factors, administrative mechanisms and organization processes relevant to establishing and maintaining effective global marketing strategy; and to assist students in developing strategic decision-making skills for international market entry development and success.

MIK 302 - Sales Management (3CH/4ECTS)

This course helps students to understand the complex world of international sales management, and to convince them of the importance of management of inter-cultural issues by showing that agents, distributors and local partners are human beings with their own cultural background; it underlines that it is extremely important to understand and respect this to succeed in international business. It also teaches the practical tools of “real life” sales management.

MIK 303 - Marketing Research (3CH/4ECTS)

This course provides the students with the necessary knowledge and insight into the key marketing research concepts. The objective of the course is that the students will be able understand how market research is performed, how different questionnaires are elaborated and how to communicate the findings to managers.

MIK 304 - E-Marketing Strategies (3CH/4ECTS)

This combination lecture and hands-on lab focuses on marketing and branding essentials, banner optimization, search engine placement secrets, domain name awareness, successful email campaigns, usability, analytics and affiliate programs.

MIK 305 - Advertising & Media (3CH/4ECTS)

This course gives a broad overview of how Advertising and Media Planning work today. We will have a look into the basic concepts, strategies and real-life applications of the disciplines, as well as the tasks, roles and skills of their professionals.
The objective of the course is that the students will be able to understand the advertisers’ needs in terms of creativity and media investment, and decide which is the best approach to meet these needs.

Research Report (6CH/6ECTS)