EUROPEAN UNIVERSITY

BCO111 - Foundations of Business Management (3CH/4ECTS)

This course is designed to introduce the principles of Business Management within a modern organizational environment. Students will be introduced to and explore major management theories and critically examine the various management functions, including decision-making & planning, organizing, human resource management, leading and controlling. Students are introduced to the case study method.

BCO112 - Marketing Management (3CH/4ECTS)

This course offers the study of Marketing at a glance.  Through fundamental concepts and the application of such concepts in a practical project, students will be equipped to understand what Marketing is for and what factors intervene in the decision-making of this functional area.

BCO113 - Writing Communication Skills (3CH/4ECTS)

The focus of this course is communication in the business world. The course aims to develop communication skills needed by those preparing for a business or management position. The course will deal with the theory of business communication while at the same time providing practical examples and assignments to improve the effectiveness of written communication skills.

BCO114 - Accounting I (3CH/4ECTS)

This course is an introduction to the basic accounting concepts: the accounting cycle, basic ledger accounts, the journal, balance sheet, income statement, statement of retained earnings, statement of cash flows, accruals and deferrals, types of inventory, assets and liabilities, valuation of assets, depreciation, intangible assets and stockholders’ equity.

BCO115 - Micro Economics (3CH/4ECTS)

At its very core microeconomics is about value. Most textbooks say that microeconomics is about decision making, about making choices. And it is, but decisions and choices center around value. The fundamental problem of economics is scarcity. That is the problem for the individual, the community, the region, the nation or the world. What is scarce? Resources are scarce, so therefore goods and services are scarce. Income is scarce for households, so they must work with a budget. Businesses must also work with a budget. Everyone must deal with the fact that time is scarce.

BCO116 - Elementary Calculus (2CH/3ECTS)

This course focuses on topics of calculus that are relevant to students in the managerial and business sciences. Starting with limits, we follow with derivatives and its applications and integration, including more than one variable, differential equations, series and optimization.

BCO117 - IT Software for Business (2CH/3ECTS)

Computer literacy, the ability to use computers to perform a variety of tasks, is becoming fundamental to the learning process. Computer skills are an essential part of college learning and employment for the majority of individuals.  This course focuses on the Microsoft Office suite of programs and the use of the internet. Special emphasis is given to MS Excel, given that it is an essential tool for other subjects taught during the degree course.

BCO118 - Environmental Sustainability (2CH/3ECTS)

Environmental issues have undoubtedly climbed up the public agenda. For business, this means that their key stakeholders, customers and employees among others, are hearing the Green message everywhere – and becoming concerned. This course explores the threats to sustainability, what businesses are currently doing to address Green concerns (self-regulation), environmental policies and hurdles to going Green.

Seminars/Industrial Visits (1CH/1ECTS)

BCO121 - Ethics in Business (3CH/4ECTS)

This course is concerned with issues related to the social responsibility framework in the workplace. It provides a knowledge and insight that positively contributes to organizational performance and professional success. It prepares students for the social responsibility challenges and opportunities they will face throughout their careers.

BCO122 - Oral Communication Skills (3CH/4ECTS)

The main objective of this course is to enable students to understand, improve and develop their oral communication skills within a business context.  The course will concentrate on the fundamental skills of communicating within the workplace as well as communicating on behalf of an organisation in front of others. This will be the basis upon which students develop the skills necessary for business executives. Students will learn to analyse how, when and in which format to send messages and will develop critical analysis in order to enhance oral communication skills. 

BCO123 - Accounting II (3CH/4ECTS)

The concepts and financial analysis techniques previously learned in Accounting I will be applied in understanding concepts such as Stockholders’ Equity, Retained Earnings, and Cash Flow.  We will also study different tools and measures used in Financial Statement Analysis as well as the basic concepts of Budgeting and Cost Accounting Systems used in Management Accounting.

BCO124 - Macro Economics (3CH/4ECTS)

Economics is the study of how people choose to use their limited resources to produce, exchange, and particularly, consume goods and services. Economics then is the study of the decision process involved in choosing the most efficient way to allocate our scarce resources to satisfy our wants to the maximum extent possible. Macroeconomics studies some of the most important issues of our nation – issues affecting every facet of our daily lives – particularly, income, inflation, unemployment, interest rates, and the business cycle. We will also investigate the role of government in determining the economic goals of society.

BCO125 - Business Law (3CH/4ECTS)

This course is designed to introduce students to the main legal issues they may have to deal with as entrepreneurs or business managers, while teaching them about some key concepts in business law. The basis of the course is English law, supplemented with an outline of European Union law and the legal basis of the EU single market. Topics such as contract, company law, and maritime law are covered. The relationship between ethics and the law is a common thread running through the course. 

BCO126 - Mathematics of Finance (2CH/3ECTS)

This course enables the student to perform all the analysis and the day-to-day transactions involving time value of money in order to make business investment decisions in an objective manner. The course provides mathematical concepts and procedures required in financial management and analysis.

BCO127 - Applied Management Statistics (2CH/3ECTS)

The aim of this course is to provide students with an introduction to statistics by explaining the techniques used in managerial situations. Subjects covered include statistical inference with regard to means, dispersion and sampling.

BCO128 - Advertising, Media & Branding (2CH/3ECTS)

This course introduces students to the key concepts and practices that underpin successful advertising and brand communications and the selection of appropriate media for these communications. Students develop an understanding of trends, visual thinking, advertising brief development, marketing principles, brand communications, media relations and client/agency relationships.

Seminars/Industrial Visits (1CH/1ECTS)

BCO211 - Strategic Marketing (3CH/4ECTS)

This course discusses the place of the Marketing Plan in the Overall Business Plan. It focuses on identifying opportunities, product/services positioning, and segmentation in the ever-changing external environment and competitive markets.  Special emphasis is placed on the most important marketing and strategic approaches.

BCO212 - Business Finance I (3CH/4ECTS)

This course gives the student an introduction to the basic financial topics to prepare them for more specific learning in further courses. The knowledge acquired in this course prepares the student for the major understanding of the business finances, involving them in the decision-making process about different investment projects and preparing a Business Plan.

BCO213 - Human Resources Management (2CH/3ECTS)

This course focuses on the topics of the management discipline related to human resources. It is designed for undergraduate students in management and business degrees. The course objective is to expose the students to HR related issues that will be useful in their careers.  The course presents both the theoretical and practical aspects of HRM in a global perspective.  The practical features are studied through cases.  It assumes no previous knowledge of human resources but it supposes that students know some basic management principles.

BCO214 - Production Management (2CH/3ECTS)

This course in production and operations management places the emphasis on productivity analysis so as to improve business orientations and create a competitive edge. Inventory control systems, materials requirement planning, manufacturing resource planning, and quality controls are the main issues discussed in this course.

BCO215 - Entrepreneurship & New Venture Creation (2CH/3ECTS)

The course is designed to explore the complexities of starting and developing a small new business and includes the assessment of personal strengths and weaknesses in order to form working teams. Students must explore the opportunities and threats that exist. The course will include: Opportunity analysis; Preparing a feasibility plan; Entrepreneurial management vs Professional management.

BCO216 - Management Information Systems (2CH/3ECTS)

This course focuses on the role of information systems in today’s competitive business environment. Students will identify the major management challenges to building and using information systems. They will examine, analyze and compare different systems to support decision-making in organizations.

BCO217 - E-Business (2CH/3ECTS)

This course is designed to be an introduction to e-business. Material presented is selected to increase the student’s comprehension of this rapidly changing field. It shall include commonly used and emerging technologies as well as organizational impacts and management implications. A number of specific applications will be reviewed through case studies.

BAT211 - Cross-Cultural Business Issues (2CH/3ECTS)

This course is designed to explore the complexities of business in culturally diverse circumstances. It will specifically address how cultural diversity can lead to competitive advantage. It will include aspects concerning the company’s internal environment, joint ventures and international expansion. It will look at the diversity of gender, social class, ethnicity and language.

BAT212 - The Business of Tourism (2CH/3ECTS)

This course provides the student with an overview of the travel and tourism industry and assesses the economic value of the industry. The major components of the industry will be studied through case study and class discussion.

Seminars/Industrial Visits (1CH/1ECTS)

BCO221 - Global Economics (3CH/4ECTS)

Over the past 25 years, international transactions have become increasingly important to many world economies. This “internationalization“ or “globalization” of world economies has occurred on all fronts - in the private and public sectors, in input and output markets, in businesses and in households. What was once uncommon is now common. Products produced elsewhere are now everywhere. Financial capital flows smoothly from one country to another. As such, all economies, regardless of their size, depend to some extent on other economies and are affected by events outside of their borders. Thus, an understanding of Global Economics is vital so that intelligent decisions concerning international issues, and how it might affect the domestic economy, can be taken.

BCO222 - Business Finance II (3CH/4ECTS)

This course leads the student to go in-depth with the financial issues in markets, companies and management. The major ingredients are efficiency, valuation of debt, financial analysis and planning and working capital.

BCO223 - Social Media Marketing (2CH/3ECTS)

In the rapidly evolving 21st century, in the world of search engine marketing, social media plays a leading role. This course explores social media marketing tools, techniques and strategies and examines the best ways to use them to build valuable, lasting
relationships with customers. Students will learn how to exploit social media to interact and engage with potential customers and to improve online campaign performance; and how to integrate social media with other components of marketing in an overall marketing plan.

BCO224 - Financial Markets (2CH/3ECTS)

This course introduces the students into different financial markets and products, being able to learn the effects that the financial system has on the economy and bring the students closer to financial management. The course prepares them, as well, to use specific financial tools and knowing the roles of different positions in financial institutions.

BCO225 - Consumer Behavior (2CH/3ECTS)

This course uses the marketing segmentation approach to explain that consumer behavior is a professional endeavor and to link psychological, socio-cultural, and decision-making aspects. It provides students with an understanding of consumer purchasing behavior.

BCO226 - Sales & Purchasing Management (2CH/3ECTS)

This course is aimed to transfer knowledge of sales and purchasing concepts and help students learn how to apply them to solve business problems. Effective management of salespeople and purchasing functions is critical to business success because of high pressures on cost optimization and resource efficiency. The course activities demand active participation and ideas exchange, case discussions and the application of theory to real-life situations. The focus of the course is on Business to Business (B2B) relationships.

BAT221 - Service Management (2CH/3ECTS)

Services are a predominant force in our society. The rapid and continuing growth in the service sector is providing marked opportunities for new graduates who, the odds are, will find themselves employed by a service-oriented firm.  Good service is not the result of one extraordinary employee who goes out of the way to please a customer; good service should be properly planned and managed.

BAT222 - Event & Conference Management (2CH/3ECTS)

This course focuses on the impact of the events industry on the economy as well as the tools and techniques utilized to successfully organize events.   We will examine the direct and indirect economic impact of conferences, event plans and event implementation communications.  

BAT223- Cultural Heritage (2CH/3ECTS)

The main objective of the course is that students have a comprehensive knowledge about cultural heritage, and that they are able to manage it accordingly.  The course starts with a historic view of cultural heritage ranging from antiquity to the contemporary World Heritage site nominations.  Then, the interfaces it has with national identity, sustainability, education, politics, aesthetics, economy, and, above all, tourism are discussed.  The case of European cultural heritage cities is examined in depth as well as other examples, cases and problems with the objective of illustrating these topics.  The following stage is about the areas of management of cultural heritage: conservation, restoration, documentation, research, education, and finally, management. 

Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)

BCO311 - Global Business (3CH/4ECTS)

This course provides an understanding of the content, issues, contextual factors, administrative mechanisms and organization processes relevant to establishing and maintaining effective global marketing strategy; and to assist students in developing strategic decision-making skills for international market entry development and success.

BCO312 - Financial Statement Analysis (3CH/4ECTS)

In this course students will learn how to interpret the income statement and the balance sheet; how to evaluate company performance according to financial information; how to do a ratio analysis and to prepare financial projections of balance sheets and income statements.

BCO313 - Negotiation (2CH/3ECTS)

One objective for this course is to give students the self-confidence with respect to their negotiation and influence skills. The course helps students develop an analytical understanding of negotiations and the management of conflicts so they can become more effective problem solvers. Differences are the basis for negotiation; without them there is no need for negotiation. The need for negotiation skills arises wherever joint decision-making is necessary. The aim of effective negotiation is to create maximum value in the deal making process. We need to negotiate in our professional and private lives.

BCO314 - Small Business Management (2CH/3ECTS)

The course is designed to explore the complexities of managing and developing a small business. It addresses areas of marketing, finance and labour management specific to SMEs, amongst others. The course aims to give students practical information concerning the SME sector and involves exploring practical implications of self-employment and family run business.

BCO315 - Corporate Finance (2CH/3ECTS)

The course addresses the three main problems of Corporate Finance: how a corporation should invest its funds, how it should finance its investments, and to what extent it should distribute some of its assets to its owners.

BCO316 - Industrial Marketing (2CH/3ECTS)

The course is designed to introduce the key elements of business-to-business marketing, analyzing the differences between industrial and consumer markets, and looking at business buyer behaviour and the different steps in business buying decisions.

BAT311 - Tourism Marketing (2CH/3ECTS)

The course is designed to introduce students to the key issues in Tourism Marketing within a participative environment. The principals and practices of the industry related to the marketing process will be studied and will provides the student with a global overview of a worldwide industry, and a clear strategic vision, through academic lectures, class presentations, discussions, real-life case studies, research projects and team work.

BAT312 - Sustainable Tourism: Policies & Ethics (2CH/3ECTS)

In this course students will be able to link Ethics to Tourism and this to Public Policies through a thorough explanation and view of Sustainability, the most relevant public policy in tourism in the 21st Century.  Students will develop an understanding of the definition of the public policies, how they are formed and the institutional framework of the public sector so that students will know the dynamics in this area.

BAT313 - Hospitality Management (2CH/3ECTS)

This course is an introduction to the Hospitality industry. The hospitality industry is an exciting one, which is closely bonded with people and service. The course will cover the different types of accommodation, the restaurant and beverages section, recreation, theme parks and gaming entertainment as different fields of hospitality. On the other hand it will analyse the different functions within the industry, such as human resources, leadership, finance and management.

Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)

BCO321 - Strategic Management (3CH/4ECTS)

This course is designed to explore the problems faced by senior management of an organization.  After looking at the development of a suitable framework for problem analysis it will then deal with the concept of strategy; Strategic analysis; Relating strategy to the future development of the organization and Implementing strategic plans.

BCO322 - Budgeting & Control (3CH/4ECTS)

In this course students will learn how to develop company budgets from a management perspective, their purpose and interpretation; how to analyze budgeting variances, and the main concepts, tools, and techniques for Budgeting.

BCO323 - Organizational Communication (2CH/3ECTS)

The main objective of this course is to enable students to understand, improve and develop their ability to judge and apply effective strategies in the area of organisational communication. Students will learn to analyse how, when and in which format to send messages and will develop critical analysis in order to enhance their organisational communication.  The course will concentrate on the fundamental skills of communicating within the workplace.

BCO324 - Cases in Marketing (2CH/3ECTS)

This course is a complement to the skills and knowledge that students will have already acquired in the area of Marketing.  We thoroughly analyze cases that depict different situations in which a wide range of companies find themselves.  We identify market opportunities and learn to define Marketing Plans.  This course helps students to understand the strategic and tactical process in the Marketing department of businesses.

BAT321 - Cases in Tourism (2CH/3ECTS)

This course provides the student with a current overview of different travel and tourism issues, through class presentations, discussions and case studies.

BAT322 - International Operations Management (2CH/3ECTS)

This course will serve as a forum for the discussion of tourism policy issues, examination of the role of the tourist, the tourism manager and the host community. Global tourism is a dynamic phenomenon, influenced by global events and tourism demand, therefore the topics covered in this course may change according to current events or issues.

BAT323 - Financial Management in Tourism (2CH/3ECTS)

This course covers all the key areas of financial and accounting management, but it has been specially designed for students of leisure & tourism management. The course focuses on how students will actually use information as managers within the industry.

BAT324 - Quality Management (2CH/3ECTS)

The management of quality is now a key issue for the service & hospitality sector. There is a great need for students to become aware of this fact and prepare themselves to deal with issues on quality every day of their future professional life.  The aim of this course is to learn the tools to assist in the understanding of the Quality Management process.

BAT325 - Leisure & Recreational Management (2CH/3ECTS)

Leisure and Recreation has a different meaning for everyone. And that meaning is now more valuable than ever. It is also perceived from different points of view, be it from the individual to the community, the country, the world. Many recent and not so recent world events have had a direct impact on our Leisure time and perspective:  September 11th, SARS, climate changes, latest financial crisis, etc. Now more than ever Leisure and recreation form part of someone’s success and happiness in life. We will explore that and see how it can be used beneficially.

Thesis Seminar (1CH/1ECTS)

Final Case: Marketing (3CH/3ECTS)

Final Case: Leisure & Tourism (3CH/3ECTS)

Thesis (6CH/6ECTS)