The International Marketing MBA covers fundamental approaches of understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and the use of media. This program equips graduates with the necessary tools, skills and mindset required to be effective international marketers.
CH-Credit Hours
ECTS-European Credit Transfer System
TERM I (18 CH | 23 ECTS)
(CH | ECTS)
TERM II (18 CH | 23 ECTS)
(CH | ECTS)
- MCO 201 - Finance 3 4
- MCO 202 - Human Resources Management 3 4
- MCO 203 - Global Economics 3 4
- MCO 204 - Strategic Management 3 4
- MCO 205 - Management Information Systems 3 4
- MCO 206 - Communication Skills (seminar) 1 1
- MCO 207 - Job Career Planning (seminar) 1 1
- Industrial Visits and Invited Managers' Lectures 1 1