EU Business School
Cookies on the EU Website
This website uses cookies to improve your user experience and to show you content related to your preferences. If you continue browsing, we consider that you agree to their use. More information
Menu

BA - Bachelor of Arts in Communication & Public Relations

Undergraduate Program in Barcelona
BA - Bachelor of Arts in Communication & Public Relations

Consumers have become active participants of the digital world blurring the line between brand and consumer. A company’s communication and public relations professionals are  key in establishing and maintaining relationships with the target audience. This program will cover various topics such as structuring public relations campaigns, media strategies, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.



Learning Outcomes
 

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation. Through this program, students will:

1

2

3

4

Gain an understanding of the field of public relations and be able to devise basic communications strategies.

Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.

Show in-depth knowledge of the major theories of communications and their applicability.

Demonstrate proficient oral and written skills.

 


 


Structure
 

The Bachelor of Arts in Communication & Public Relations is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).

Academic Year

Fall

Spring

Summer

Year 1

Semester 1
Core courses

Semester 2
Core courses

Semester 3
Core & specialization courses

Year 2

Semester 4
Core & specialization courses

Semester 5
Core & specialization courses

 

Year 3

Semester 6
Business Management

Semester 7
Business Management

Semester 8
Diploma of Advanced Studies
in specialization (optional)



Bachelor of Arts in Communication & Public Relations Courses
 

Year 1


First Semester (22 CH | 30 ECTS)


Year 2


Fourth Semester (21 CH | 30 ECTS)


Year 3


Sixth Semester (30 ECTS)


 


Second Semester (22 CH | 30 ECTS)


 


Fifth Semester (21 CH | 30 ECTS)


 


Seventh Semester (30 ECTS)


 

To graduate, in addition to the above courses, students will also have to succesfully complete the following for a total of 23 CH | 30 ECTS:

 


 

Diploma of Advanced Studies Courses

 

Back to top
This website is using cookies for statistics, site optimization and retargeting purposes. You consent to our cookies if you continue to use this website. Read more here.