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BA - Bachelor of Arts in Leisure & Tourism Management

Undergraduate Program in Switzerland
BA - Bachelor of Arts in Leisure & Tourism Management

Tourism is the fastest growing industry in today’s business world. You will get an in-depth and practical understanding of marketing, product development, event management and sustainability, as it applies to leisure and tourism. This overview of key business areas ensures that you gain a global understanding of the industry while case studies in tourism allow you to apply your knowledge to real-world scenarios.



Learning Outcomes
 

This bachelor’s program focuses on the economics, tourism and leisure management, research and communication areas within leisure and tourism. Throughout their studies, students will:

1

2

3

4

Assess sustainability in a tourism organization or hotel.

Understand the most important facet of the hospitality industry customer service.

Research major trends and assess their potential impact on the industry.

Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.

 


 


Structure
 

Option one: single qualification

This is a six-semester, three-year program with 210 ECTS. The first year is comprised of core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn a private, internationally-accredited bachelor’s degree from EU Business School Switzerland.

Academic Year

Fall

Spring

Summer

Year 1

Semester 1
Core courses

Semester 2
Core courses

Fast-track option available

Year 2

Semester 3
Core & specialization courses

Semester 4
Core & specialization courses

Fast-track option available

Year 3

Semester 5
Core & specialization courses

Semester 6
Core & specialization courses

 

Option two: dual qualification

This is a seven semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the third, fourth and fifth semesters. In the third year, you will focus on international business modules to equip you with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, you graduate with a private internationally-accredited bachelor’s degree from EU Business School Switzerland and a state-accredited BSc (Hons) in International Business from the University of Roehampton in London.

Students who wish to further their knowledge in a specialization can take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is accredited and state-recognized (título propio) from Universidad Católica de Murcia (UCAM), Spain.

Academic Year

Fall

Spring

Summer

Year 1

Semester 1
Core courses

Semester 2
Core courses

Semester 3
Core courses & specialization

Year 2

Semester 4
Core & specialization courses

Semester 5
Core & specialization courses

 

Year 3

Semester 6
International Business

Semester 7
International Business

Semester 8
Diploma of Advanced Studies in specialization (optional)

Bachelor of Arts in Leisure & Tourism Management Courses

To earn a single qualification, students must complete the six semesters of the EU Business School BBA program listed below: 

Year 1


First Semester (22 CH | 30 ECTS)


Year 2


Third Semester (21 CH | 30 ECTS)


Year 3


Fifth Semester (21 CH | 30 ECTS)


 


Second Semester (22 CH | 30 ECTS)


 


Fourth Semester (21 CH | 30 ECTS)


 


Sixth Semester (21 CH | 30 ECTS)




BSc (Hons) in International Business Courses
 

To obtain a second qualification, a state-accredited BSc (Hons) in International Business, students must complete the first five semesters listed above, plus the following two semesters:


Students who have chosen to pursue a dual-qualification option, also have the opportunity too earn a Diploma of Advanced Studies (DAS) by completing the sixth semester of option one.

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