Sports organizations and clubs earn billions each year. The rapid expansion of this market opens the door to diverse opportunity but also greater competition. This program is for students who are passionate about sports, management, finance and leadership. It prepares them with the specific skills to meet the challenges of this competitive atmosphere through courses in negotiation, legal and ethical issues in sports sponsorship, consumer behavior and sports psychology.
Learning Outcomes
The program combines knowledge of the sports world with business and management courses, based upon a foundation of real-world case studies. In addition, students who take this program will also:
1
2
3
4
Gain insight and knowledge of new developments in the professional and recreational sports industries.
Apply theoretical knowledge to practical business situations, simulated by case studies.
Understand current business issues through required readings and research.
Demonstrate proficient oral and written communications skills.
Structure
The Bachelor in Sports Management is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).
|
Academic Year |
Fall |
Spring |
Summer |
|---|---|---|---|
|
Year 1 |
Semester 1 |
Semester 2 |
Semester 3 |
|
Year 2 |
Semester 4 |
Semester 5 |
|
|
Year 3 |
Semester 6 |
Semester 7 |
Semester 8 |
Bachelor of Arts in Sports Management Courses
Year 1
First Semester (22 CH | 30 ECTS)
Year 2
Fourth Semester (21 CH | 30 ECTS)
Year 3
Sixth Semester (30 ECTS)
FIRST SEMESTER (22 CH | 30 ECTS)
- Foundations of Business Management 3 | 4
- Marketing Management 3 | 4
- Writing Communication Skills 3 | 4
- Accounting I 3 | 4
- Microeconomics 3 | 4
- Elementary Calculus 2 | 3
- IT Software for Business 2 | 3
- Environmental Sustainability 2 | 3
- Personal & Professional Development Seminars/Company visits 1 | 1
FOURTH SEMESTER (21 CH | 30 ECTS)
- Global Economics 3 | 4
- Business Finance II 3 | 4
- Social Media Marketing 2 | 3
- Financial Markets 2 | 3
- Consumer Behavior 2 | 3
- Sales & Purchasing Management 2 | 3
- Sports Psychology 2 | 3
- Event Management 2 | 3
- Sports Broadcasting 2 | 3
- Personal & Professional Development Seminars/Company visits 1 | 1
- Research Methods |
Second Semester (22 CH | 30 ECTS)
Fifth Semester (21 CH | 30 ECTS)
Seventh Semester (30 ECTS)
SECOND SEMESTER (22 CH | 30 ECTS)
FIFTH SEMESTER (21 CH | 30 ECTS)
- Global Business 3 | 4
- Financial Statement Analysis 3 | 4
- Negotiation 2 | 3
- Small Business Management 2 | 3
- Corporate Finance 2 | 3
- Industrial Marketing 2 | 3
- Sports Data & Analysis 2 | 3
- Sports Marketing 2 | 3
- Legal & Ethical Issues in Sport 2 | 3
- Personal & Professional Development Seminars/Company visits 1 | 1
Third Semester (21 CH | 30 ECTS)
THIRD SEMESTER (21 CH | 30 ECTS)
- Strategic Marketing 3 | 4
- Business Finance I 3 | 4
- Human Resources Management 2 | 3
- Production Management 2 | 3
- Entrepreneurship & New Venture Creation 2 | 3
- Management Information Systems 2 | 3
- Digital Business 2 | 3
- Sports Sociology 2 | 3
- Public & Media Relations in Sport 2 | 3
- Personal & Professional Development Seminars/Company visits 1 | 1
- Research Methods |
To graduate, in addition to the above courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:
GRADUATION REQUIREMENTS (23 CH | 30 ECTS)
Diploma of Advanced Studies Courses
Additional Option
Eighth Semester (22 CH | 30 ECTS)
SIXTH SEMESTER (21 CH | 30 ECTS)
- Strategic Management 3 | 4
- Budgeting & Control 3 | 4
- Organizational Communication 2 | 3
- Cases in Marketing 2 | 3
- Cases in Sports Management 2 | 3
- Sponsoring & Sports Communications 2 | 3
- International Sports Management 2 | 3
- Sports Career Development 2 | 3
- Sports Facility Planning & Management 2 | 3
- Personal & Professional Development Seminars/Company visits 1 | 1