EU Business School
Cookies on the EU Website
This website uses cookies to improve your user experience and to show you content related to your preferences. If you continue browsing, we consider that you agree to their use. More information
Menu

BA - Bachelor of Arts in Sports Management

Undergraduate Program in Barcelona
BA - Bachelor of Arts in Sports Management

Sports organizations and clubs earn billions each year. The rapid expansion of this market opens the door to diverse opportunity but also greater competition. This program is for students who are passionate about sports, management, finance and leadership. It prepares them with the specific skills to meet the challenges of this competitive atmosphere through courses in negotiation, legal and ethical issues in sports sponsorship, consumer behavior and sports psychology.



Learning Outcomes
 

The program combines knowledge of the sports world with business and management courses, based upon a foundation of real-world case studies. In addition, students who take this program will also:

1

2

3

4

Gain insight and knowledge of new developments in the professional and recreational sports industries.

Apply theoretical knowledge to practical business situations, simulated by case studies.

Understand current business issues through required readings and research.

Demonstrate proficient oral and written communications skills.

 


 

Structure
 

The Bachelor in Sports Management is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).

 

Year 1

First Semester (22 CH | 30 ECTS)

FIRST SEMESTER (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Third Semester (21 CH | 30 ECTS)

THIRD SEMESTER (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Sports Sociology 2 | 3
  • Public & Media Relations in Sport 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Year 2

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Sports Psychology 2 | 3
  • Event Management 2 | 3
  • Sports Broadcasting 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Fifth Semester (21 CH | 30 ECTS)

FIFTH SEMESTER (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Sports Data & Analysis 2 | 3
  • Sports Marketing 2 | 3
  • Legal & Ethical Issues in Sport 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 3

Sixth Semester (30 ECTS)

  • The Business Consultancy Project Part I | 10
  • Global Business and Strategy | 10
  • Marketing Across Cultures | 10

Seventh Semester (30 ECTS)

  • The Business Consultancy Project Part II | 10
  • Developing Leadership and Management | 10
  • International Entrepreneurship | 10

Graduation Requirements

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

GRADUATION REQUIREMENTS (23 CH | 30 ECTS)

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Case: Sports Management (10%) |
  • Dissertation (80%) |

Diploma of Advanced Studies (Optional)

Eighth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Sports Management 2 | 3
  • Sponsoring & Sports Communications 2 | 3
  • International Sports Management 2 | 3
  • Sports Career Development 2 | 3
  • Sports Facility Planning & Management 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
Back to top
This website is using cookies for statistics, site optimization and retargeting purposes. You consent to our cookies if you continue to use this website. Read more here.