EU Business School
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EU Business School

Undergraduate Program in Barcelona
BA - Digital Business, Design & Innovation

Modern technological advances are changing the way business is conducted. Future business leaders need to be creative, analytical and innovative to succeed. Through this program students will develop the qualities needed to be successful in the digital age.



Learning Outcomes
 

The program combines the practical development of digital skills with boosting students’ capacity for creativity and entrepreneurial innovation. Students who take this program will also:

1

2

3

4

Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.

Develop management and leadership skills.

Demonstrate knowledge of new technologies and innovation.

Obtain a practical working background which prepares them for immediate entry into a management position.

 


 


Structure
 

The Bachelor of Digital Business, Design & Innovation is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).

Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Boosting Creativity 2 | 3
  • Digital Skills Development 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Year 2

Fourth Semester (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Digital Economy 2 | 3
  • Innovation and Design Thinking 2 | 3
  • Digital Leadership 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Fifth Semester (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Introduction to Data Science 2 | 3
  • Digital Transformation 2 | 3
  • Entrepreneurship in Digitalization 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 3

Sixth Semester (30 ECTS)

SIXTH SEMESTER (30 ECTS)

  • Principles and Practice of Leadership and Management | 10
  • International Entrepreneurship | 10
  • Issues in Global Business & Strategic Concepts | 10

Seventh Semester (30 ECTS)

FIFTH SEMESTER (30 ECTS)

  • Developing and Managing Performance | 10
  • Financial Statement Analysis | 10
  • Issues in Global Business & Strategic Concepts | 10

Graduation Requirements

 

To graduate, in addition to the above courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

GRADUATION REQUIREMENTS (23 CH | 30 ECTS)

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Cases: Digital Entrepreneurship (10%) |
  • Dissertation (80%) |

Diploma of Advanced Studies (Optional)

Eighth Semester (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Digital Entrepreneurship: Start-up Incubator 2 | 3
  • Web Design & Web Analytics 2 | 3
  • Fintech: Digitalization in Finance 2 | 3
  • Digital Graphic Design & Management 2 | 3
  • Digital Reputation & Intellectual Property Rights 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
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