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BA - Bachelor of Arts in Digital Business, Design & Innovation

The Bachelor of Arts in Digital Business, Design & Innovation is a seven-semester, three-year program (240 ECTS). Modern technological advances are changing the way business is conducted. Future business leaders need to be creative, analytical and innovative to succeed. Through this program students will develop the qualities needed to be successful in the digital age.

The first year comprises core courses to provide students with fundamental knowledge of the business world. Specialized subjects are introduced in semesters three to five. In the sixth and seventh semesters, students focus solely on business management modules to equip them with key managerial concepts, theories and the tools necessary to succeed in today’s rapidly evolving world.

Students who successfully complete this program and wish to further their knowledge in their specialization may opt to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS) awarded by Universidad Católica de Murcia (UCAM), Spain (título propio).

Students may also fast track their degree by taking summer semesters.

Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writtten Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Crafting Your Future: Your Time at EU 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Crafting Your Future: Your Time at EU 1 | 1

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resource Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Boosting Creativity 2 | 3
  • Digital Skills Development 2 | 3
  • Research Methods I |
  • Crafting Your Future: Personal Development 1 | 1

Year 2

Fourth Semester (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Digital Economy 2 | 3
  • Innovation and Design Thinking 2 | 3
  • Digital Leadership 2 | 3
  • Research Methods II |
  • Crafting Your Future: Personal Development 1 | 1

Fifth Semester (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Introduction to Data Science 2 | 3
  • Digital Transformation 2 | 3
  • Entrepreneurship in Digitalization 2 | 3
  • Crafting Your Future: Professional Development 1 | 1

Year 3

Sixth Semester (30 ECTS)

  • The Business Consultancy Project Part I | 10
  • Global Business & Strategy | 10
  • Marketing Across Cultures | 10

Seventh Semester (30 ECTS)

  • The Business Consultancy Project Part II | 10
  • Developing Leadership & Management | 10
  • International Entrepreneurship | 10

Graduation Requirements

 

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Cases: Digital Entrepreneurship (10%) |
  • Dissertation (80%) |

Diploma of Advanced Studies (Optional)

Eighth Semester (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting and Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Digital Entrepreneurship: Start-up Incubator 2 | 3
  • Web Design & Web Analytics 2 | 3
  • Fintech: Digitalization in Finance 2 | 3
  • Digital Graphic Design & Management 2 | 3
  • Digital Reputation & Intellectual Property Rights 2 | 3
  • Crafting Your Future: Professional Development 1 | 1



Learning Outcomes
 

The program combines the practical development of digital skills with boosting students’ capacity for creativity and entrepreneurial innovation. Students who take this program will also:

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Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.

Develop management and leadership skills.

Demonstrate knowledge of new technologies and innovation.

Obtain a practical working background which prepares them for immediate entry into a management position.

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