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EU Business School

Undergraduate Program Online
BBA - Bachelor of Business Administration

The Bachelor of Business Administration is an extensive program that covers a full range of functions within the business world, making graduates valuable assets to any organization. EU Business School understands the unique needs and responsibilities of adult learners. This is why we offer our Bachelor of Business Administration program online to place the resources and academic tools within students’ reach, in a flexible online program.  You may complete all program courses and exams online to complete your bachelor’s degree in as little as three years or even less.

With a combination of strategic planning and a dedicated EU Business School Online campus staff, BBA online students can reach their full potentials without compromising your commitments at home, with family or with work.



Learning Outcomes
 

The Bachelor of Business Administration program equips students with a panoramic view of modern business. Through this program, students will:

1

2

3

4

Acquire an understanding of current business issues through required readings and research. 
 

Analyze issues facing multinationals, companies and structures involved in change management.

Demonstrate an understanding of the analysis, decision making and implementation issues of managing a service.

Obtain a practical working background which prepares them for immediate entry into a management position.

 


 


Structure
 

This is a six-semester, three-year program with 210 ECTS. The first year is comprised of core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn a private, internationally-accredited bachelor’s degree from EU Business School Switzerland.

Course breakdown


Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 2

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Cross-Cultural Business Issues 2 | 3
  • Knowledge Management 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1
  • Research Methods |

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Digital Economy 2 | 3
  • Innovation and Design Thinking 2 | 3
  • Digital Leadership 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 3

Fifth Semester (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Introduction to Data Science 2 | 3
  • Digital Transformation 2 | 3
  • Entrepreneurship in Digitalization 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Sixth Semester (21 CH | 30 ECTS)

SIXTH SEMESTER (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Cases in Digital Entrepreneurship: Start-up Incubator 2 | 3
  • Web Design & Web Analytics 2 | 3
  • Fintech: Digitalization in Finance 2 | 3
  • Digital Graphic Design & Management 2 | 3
  • Digital Reputation & Intellectual Property Rights 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Graduation Requirements

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

GRADUATION REQUIREMENTS (23 CH | 30 ECTS)

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Cases: Digital Entrepreneurship (10%) |
  • Dissertation (80%) |
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