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EU Bachelor's + BA (Hons) in Business Management

The EU Bachelor's + BA (Hons) in Business Management is a seven-semester program that is completed in three years in Switzerland.

In order to obtain both EU and the University of Derby qualifications you must complete 240 ECTS. This is achieved through the completion of five semesters of the EU curriculum in your chosen major followed by six modules focusing on business management over two semesters, two final case studies and an EU dissertation.

Upon completion of the program, you will graduate with a U.K. state-accredited BA (Hons) in Business Management degree from the University of Derby in addition to your EU Business School degree.

During the program, you will take eight courses within one of these seven majors listed below. Students who wish to further their knowledge can take additional five courses of chosen major as a part of  a Diploma of Advanced Studies (DAS) program.

Business Administration

  • Cross-Cultural Business Issues 2 | 3
  • Knowledge Management 2 | 3
  • Marketing Research 2 | 3
  • Project Management 2 | 3
  • Service Management 2 | 3
  • Supply Chain Management 2 | 3
  • Decision Analysis 2 | 3
  • Change Management Today 2 | 3


Optional Eighth Semester DAS courses

  • Cases in Finance 2 | 3
  • Leadership & Team Building 2 | 3
  • Total Quality Management 2 | 3
  • Retail Management & Merchandising 2 | 3
  • Portfolio Management 2 | 3

Communication & Public Relations

  • Fundamentals of Public Relations 2 | 3
  • Interpersonal Communication 2 | 3
  • Public Relations Research 2 | 3
  • Event & Conference Management 2 | 3
  • Public Relations Campaigns 2 | 3
  • International Public Relations 2 | 3
  • Intercultural Communication 2 | 3
  • Persuasion & Lobbying 2 | 3


Optional Eighth Semester DAS courses

  • Cases in Public Relations 2 | 3
  • Social, Company & State Protocol 2 | 3
  • Mass Media Ethics & Legislation 2 | 3
  • Innovative Electronic Communications 2 | 3
  • Media Planning 2 | 3

Leisure & Tourism Management

  • Cross-Cultural Business Issues 2 | 3
  • The Business of Tourism 2 | 3
  • Service Management 2 | 3
  • Event & Conference Management 2 | 3
  • Cultural Heritage 2 | 3
  • Tourism Marketing 2 | 3
  • Sustainable Tourism: Policies & Ethics 2 | 3
  • Hospitality Management 2 | 3


Optional Eighth Semester DAS courses

  • Cases in Tourism 2 | 3
  • International Operations Management 2 | 3
  • Financial Management in Tourism 2 | 3
  • Quality Management 2 | 3
  • Leisure & Recreational Management 2 | 3

International Relations

  • Cross-Cultural Business Issues 2 | 3
  • International Relations 2 | 3
  • Political Science 2 | 3
  • International Organizations 2 | 3
  • Diplomacy & Foreign Policy 2 | 3
  • Global Economic Geography 2 | 3
  • Theories of International Relations 2 | 3
  • Conflict Management 2 | 3


Optional Eighth Semester DAS courses

  • Cases in International Relations 2 | 3
  • Social, Company & State Protocol 2 | 3
  • Development Studies 2 | 3
  • International Law 2 | 3
  • International Peace & Security 2 | 3

Sports Management

  • Sports Sociology 2 | 3
  • Public & Media Relations in Sport 2 | 3
  • Sports Psychology 2 | 3
  • Event Management 2 | 3
  • Sports Broadcasting 2 | 3
  • Sports Data & Analysis 2 | 3
  • Sports Marketing 2 | 3
  • Legal & Ethical Issues in Sport 2 | 3


Optional Eighth Semester DAS courses

  • Cases in Sports Management 2 | 3
  • Sponsoring & Sports Communications 2 | 3
  • International Sports Management 2 | 3
  • Sports Career Development 2 | 3
  • Sports Facility Planning & Management 2 | 3

Digital Business, Design & Innovation

  • The Media Industry 2 | 3
  • Mass Media & Communication 2 | 3
  • Managing Media Companies 2 | 3
  • Strategic Media Marketing 2 | 3
  • Digital Media Technologies 2 | 3
  • International Media Management 2 | 3
  • Media Design & Technology 2 | 3
  • Innovation Mgmt. for Digital Media 2 | 3


Optional Eighth Semester DAS courses

  • Cases in Digital Entrepreneurship: Start-up Incubator 2 | 3
  • Web Design & Web Analytics 2 | 3
  • Fintech: Digitalization in Finance 2 | 3
  • Digital Graphic Design & Management 2 | 3
  • Digital Reputation & Intellectual Property Rights 2 | 3

Business Finance

  • Ethics in the Financial World 2 | 3
  • Real Estate Investments 2 | 3
  • Marketing for the Financial Services 2 | 3
  • Bank & Treasury Management 2 | 3
  • Cash & Credit Management 2 | 3
  • Managerial Accounting 2 | 3
  • Insurance & Pension Commitments 2 | 3
  • Security Analysis 2 | 3


Optional Eighth Semester DAS courses

  • Cases in Finance 2 | 3
  • Financial Derivatives 2 | 3
  • International Financial Management 2 | 3
  • Tax Management 2 | 3
  • Portfolio Management 2 | 3



Learning Outcomes
 

Students gain a comprehensive vision of the way in which businesses work and develop strategies to react to changes while honing problem-solving, analytical and evaluation skills. In addition, through this program students will:

1

2

3

4

Acquire an understanding of current business issues through required readings and research.

Analyze issues facing multinationals, companies and structures involved in change management.

Demonstrate an understanding of the analysis, decision making and implementation issues of managing a service.

Obtain a practical working background which prepares them for immediate entry into a management position.



Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Crafting Your Future 1 | 1

Second Semester (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Crafting Your Future 1 | 1

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Major-specific Courses I-II 4 | 6
  • Crafting Your Future 1 | 1

Year 2

Fourth Semester (21 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Major-specific Course III-V 6 | 9
  • Crafting Your Future 1 | 1

Fifth Semester (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Major-specific Courses VI-VIII 6 | 9
  • Crafting Your Future 1 | 1

Year 3

Sixth Semester (21.5 CH | 30 ECTS)

  • The Business Consultancy Project Part I | 10
  • Global Business and Strategy | 10
  • Marketing Across Cultures | 10

Seventh Semester (21.5 CH | 30 ECTS)

  • The Business Consultancy Project Part II | 10
  • Developing Leadership and Management | 10
  • International Entrepreneurship | 10

Graduation Requirements

 

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

  • Research Methods (with a pass) |
  • Dissertation Seminar |
  • Final Case: Marketing (10%) |
  • Final Cases: Major-specific (10%) |
  • Dissertation (80%) |

Diploma of Advanced Studies (Optional)

Eighth Semester (21 CH | 30 ECTS)

  • Strategic Management 3 | 4
  • Budgeting & Control 3 | 4
  • Organizational Communication 2 | 3
  • Cases in Marketing 2 | 3
  • Major-specific Courses IX-XIII 10 | 15
  • Crafting Your Future 1 | 1
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