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EU Business School MBA Programs

MSc in International Management

Through the additional coursework studied to obtain the MSc in International Management with the dual program, students will further develop their business personalities and hone their management skills through a final EU business competency simulation and a UoR dissertation. Students research and draw up their dissertation about topics integral to the modern international business environment and take an in-depth look at a particular subject that is chosen from a vast array of topics such as marketing and economics.


Learning Outcomes
 

Students of the MBA program develop the ability to explore, examine and adeptly analyze various business topics through their final projects. As part of this dual program, students will:

1

2

3

4

Learn to critically apply brand management techniques to a long -form report/dissertation to enhance brand equity in a business.

Cover the theory and practice of planning and decision-making and control in business.

Explore activities essential to the planning, execution and evaluation of a marketing strategy.

Analyze strategic management, and decision-making in organizations of various types, including large corporations, SMEs and public bodies.

 


 

During the program, you will take five courses within one of these eleven majors:

International Business

  • Business Policy & Strategy 3 | 4
  • International Marketing 3 | 4
  • International Finance 3 | 4
  • Sales Management 3 | 4
  • Technology & Change Management 3 | 4

Communication & Public Relations

  • Public Speaking & Public Communication 3 | 4
  • Public Relations 3 | 4
  • Organizational Communication 3 | 4
  • Mass Media Strategy, Planning & Media Law 3 | 4
  • Practical Applications in Public Relations 3 | 4

International Marketing

  • International Marketing 3 | 4
  • Sales Management 3 | 4
  • Marketing Research 3 | 4
  • Digital Marketing Strategies 3 | 4
  • Advertising & Media 3 | 4

Global Banking & Finance

  • Financial Investments 3 | 4
  • Financial Planning 3 | 4
  • Short-Term Financial Management 3 | 4
  • Long-Term Financial Management 3 | 4
  • Advanced Finance 3 | 4

Leisure & Tourism Management

  • International Tourism Management 3 | 4
  • Strategic Tourism Marketing 3 | 4
  • Environments of Tourism 3 | 4
  • Culture & Cross-Cultural Management in Tourism 3 | 4
  • Digital Business in Tourism 3 | 4

Entrepreneurship

  • New Product Development 3 | 4
  • Entrepreneurship & New Venture Creation 3 | 4
  • Innovation & Leadership 3 | 4
  • Technology & Change Management 3 | 4
  • Family Business Management 3 | 4

Leadership

  • Business Ethics 3 | 4
  • Innovation & Leadership 3 | 4
  • Strategic Supply Chain Management 3 | 4
  • Business Policy & Strategy 3 | 4
  • Coaching & Mentoring 3 | 4

Digital Business

  • Digital Marketing Strategies 3 | 4
  • Crafting the Digital Business Model 3 | 4
  • Digital Business Architecture 3 | 4
  • Digital Business Design 3 | 4
  • The Digital Consumer 3 | 4

Sports Management

  • Sports Marketing Management 3 | 4
  • Financial Management Applications to Sport 3 | 4
  • Sports Sponsorship 3 | 4
  • Sports Management Issues 3 | 4
  • Crafting Unique Sports Events 3 | 4

Human Resources Management

  • International Human Resources Management 3 | 4
  • HR Development & Training 3 | 4
  • Communication & Negotiation in Employee Relations 3 | 4
  • People Management 3 | 4
  • HR Workshops 3 | 4

Design Management

  • Introduction to the World of Design 3 | 4
  • Luxury & Design 3 | 4
  • Architecture & Hotel Design 3 | 4
  • Graphic Design & Corporate Identity 3 | 4
  • Photography & Management 3 | 4



How You Earn Your Degree
 

Both qualifications can be earned in one year of full-time study. Coursework includes core and specialization courses, seminars, company visits, guest speaker sessions and case studies, among others. You can expect to spend 30 to 40 hours per week on MSc and MBA-related work.

 

Term 1

(18 CH  | 23 ECTS)

TERM I (18 CH | 23 ECTS)

  • Management Skills 3 | 4
  • Organizational Behavior 3 | 4
  • Managerial Accounting 3 | 4
  • Marketing 3 | 4
  • Quantitative Business Methods 3 | 4
  • Negotiation (seminar) 1 | 1
  • Business Law (seminar) 1 | 1
  • Personal & Professional Development 1 | 1

Term 2

(21 CH  | 27 ECTS)

TERM II (21 CH | 27 ECTS)

  • Finance 3 | 4
  • Human Resources Management 3 | 4
  • Global Economics 3 | 4
  • Strategic Management 3 | 4
  • Management Information Systems 3 | 4
  • Business Strategy Simulation 3 | 4
  • Job Career Planning (seminar) 1 | 1
  • Communication Skills (seminar) 1 | 1
  • Personal & Professional Development 1 | 1

Term 3

(15 CH  | 20 ECTS)

Graduation Requirements

(37 CH  | 50 ECTS)

  • Management Research Methods Module* (Awarded by UoR) |
  • UoR Dissertation (Awarded by UoR) 22 | 30
  • Business Competency Simulation 15 | 20

*Management Research Methods Module will be taken over 2 terms

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