EU Business School
Cookies on the EU Website
This website uses cookies to improve your user experience and to show you content related to your preferences. If you continue browsing, we consider that you agree to their use. More information
Menu

EU Business School

MSc in International Management

Master’s students explore, examine and analyze various topics, develop their own business personalities and hone their management skills. Students graduate with a knowledge of international business topics, including management methods, human resources, finance and ethics; all vital to success in the modern global business world. They are ready to seamlessly step into business and launch their careers in management.

During the program, you will take five courses within one of these eleven majors:

International Business

  • Business Policy & Strategy 3 | 4
  • International Marketing 3 | 4
  • International Finance 3 | 4
  • Sales Management 3 | 4
  • Technology & Change Management 3 | 4

Communication & Public Relations

  • Public Speaking & Public Communication 3 | 4
  • Public Relations 3 | 4
  • Organizational Communication 3 | 4
  • Mass Media Strategy, Planning & Media Law 3 | 4
  • Practical Applications in Public Relations 3 | 4

International Marketing

  • International Marketing 3 | 4
  • Sales Management 3 | 4
  • Marketing Research 3 | 4
  • Digital Marketing Strategies 3 | 4
  • Advertising & Media 3 | 4

Global Banking & Finance

  • Financial Investments 3 | 4
  • Financial Planning 3 | 4
  • Short-Term Financial Management 3 | 4
  • Long-Term Financial Management 3 | 4
  • Advanced Finance 3 | 4

Leisure & Tourism Management

  • International Tourism Management 3 | 4
  • Strategic Tourism Marketing 3 | 4
  • Environments of Tourism 3 | 4
  • Culture & Cross-Cultural Management in Tourism 3 | 4
  • Digital Business in Tourism 3 | 4

Entrepreneurship

  • New Product Development 3 | 4
  • Entrepreneurship & New Venture Creation 3 | 4
  • Innovation & Leadership 3 | 4
  • Technology & Change Management 3 | 4
  • Family Business Management 3 | 4

Digital Business

  • Digital Marketing Strategies 3 | 4
  • Crafting the Digital Business Model 3 | 4
  • Digital Business Architecture 3 | 4
  • Digital Business Design 3 | 4
  • The Digital Consumer 3 | 4

Sports Management

  • Sports Marketing Management 3 | 4
  • Financial Management Applications to Sport 3 | 4
  • Sports Sponsorship 3 | 4
  • Sports Management Issues 3 | 4
  • Crafting Unique Sports Events 3 | 4

Human Resources Management

  • International Human Resources Management 3 | 4
  • HR Development & Training 3 | 4
  • Communication & Negotiation in Employee Relations 3 | 4
  • People Management 3 | 4
  • HR Workshops 3 | 4

Design Management

  • Introduction to the World of Design 3 | 4
  • Luxury & Design 3 | 4
  • Architecture & Hotel Design 3 | 4
  • Graphic Design & Corporate Identity 3 | 4
  • Photography & Management 3 | 4

Blockchain Management

  • Blockchain 1o1 3 | 4
  • Cryptocurrencies & Fintech 3 | 4
  • Blockchain Applications & New Business Models 3 | 4
  • Blockchain & Sustainable Development 3 | 4
  • Blockchain & the Non-Profit Industry 3 | 4



Learning Outcomes
 

Graduates of this program enter the field with a finely-tuned financial knowledge base that is crucial to making sound and profitable decisions. Students will also:

1

2

3

4

Learn to critically apply brand management techniques to enhance brand equity in a business context.

Cover the theory and practice of planning, decision-making and control in business.

Explore activities essential to the planning, execution and evaluation of marketing strategy.

Analyze strategic management, and decision-making in organizations of various types, including large corporations, SMEs and public-sector bodies.

 




How You Earn Your Degree
 

The MSc in International Business (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation.

 

Term 1

(15 CH  | 20 ECTS)

TERM I

  • Management Skills 3 | 4
  • Organizational Behavior 3 | 4
  • Managerial Accounting 3 | 4
  • Marketing 3 | 4
  • Quantitative Business Methods 3 | 4
  • Negotiation (seminar) |
  • Business Law (seminar) |
  • Personal & Professional Development |

Term 2

(15 CH  | 20 ECTS)

TERM II

  • Finance 3 | 4
  • Human Resources Management 3 | 4
  • Global Economics 3 | 4
  • Strategic Management 3 | 4
  • Management Information Systems 3 | 4
  • Job Career Planning (seminar) |
  • Communication Skills (seminar) |
  • Personal & Professional Development |

Term 3

(15 CH  | 20 ECTS)

Graduation Requirements

Back to top
This website is using cookies for statistics, site optimization and retargeting purposes. You consent to our cookies if you continue to use this website. Read more here.