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EU Business School BBA

BSc (Hons) in International Business (subject to approval)

The Bachelor of Science (Hons) seven-semester program can be completed in three years on the EU Switzerland campuses.

In order to obtain both EU and UoR qualifications you must complete 240 ECTS. This is achieved through the completion of five semesters of the EU curriculum in your chosen major followed by six modules over two semesters, two final case studies and an EU dissertation.

Upon completion of the program, you will graduate with a U.K. state-accredited Bachelor of Science (Hons) in International Business awarded by UoR in addition to your EU Business School degree.

 

During the program, you will take eight courses within one of these ten majors:

Business Administration

  • Cross-Cultural Business Issues 2 | 3
  • Knowledge Management 2 | 3
  • Marketing Research 2 | 3
  • Project Management 2 | 3
  • Service Management 2 | 3
  • Supply Chain Management 2 | 3
  • Decision Analysis 2 | 3
  • Change Management Today 2 | 3

Communication & Public Relations

  • Fundamentals of Public Relations 2 | 3
  • Interpersonal Communication 2 | 3
  • Public Relations Research 2 | 3
  • Event & Conference Management 2 | 3
  • Public Relations Campaigns 2 | 3
  • International Public Relations 2 | 3
  • Intercultural Communication 2 | 3
  • Persuasion & Lobbying 2 | 3

Leisure & Tourism Management

  • Cross-Cultural Business Issues 2 | 3
  • The Business of Tourism 2 | 3
  • Service Management 2 | 3
  • Event & Conference Management 2 | 3
  • Cultural Heritage 2 | 3
  • Tourism Marketing 2 | 3
  • Sustainable Tourism: Policies & Ethics 2 | 3
  • Hospitality Management 2 | 3

International Relations

  • Cross-Cultural Business Issues 2 | 3
  • International Relations 2 | 3
  • Political Science 2 | 3
  • International Organizations 2 | 3
  • Diplomacy & Foreign Policy 2 | 3
  • Global Economic Geography 2 | 3
  • Theories of International Relations 2 | 3
  • Conflict Management 2 | 3

Sports Management

  • Sports Sociology 2 | 3
  • Public & Media Relations in Sport 2 | 3
  • Sports Psychology 2 | 3
  • Event Management 2 | 3
  • Sports Broadcasting 2 | 3
  • Sports Data & Analysis 2 | 3
  • Sports Marketing 2 | 3
  • Legal & Ethical Issues in Sport 2 | 3

Business Finance

  • Ethics in the Financial World 2 | 3
  • Real Estate Investments 2 | 3
  • Marketing for the Financial Services 2 | 3
  • Bank & Treasury Management 2 | 3
  • Cash & Credit Management 2 | 3
  • Managerial Accounting 2 | 3
  • Insurance & Pension Commitments 2 | 3
  • Security Analysis 2 | 3

Digital Media Management

  • The Media Industry 2 | 3
  • Mass Media & Communication 2 | 3
  • Managing Media Companies 2 | 3
  • Strategic Media Marketing 2 | 3
  • Digital Media Technologies 2 | 3
  • International Media Management 2 | 3
  • Media Design & Technology 2 | 3
  • Innovation Mgmt. for Digital Media 2 | 3

Business & Sustainability Management

  • The Challenge of Sustainable Development 2 | 3
  • Global Principles of Sustainability 2 | 3
  • Business & Environmental Sustainability 2 | 3
  • Building a Sustainable Business 2 | 3
  • Sustainability, Ethics & Technology 2 | 3
  • Accounting for Sustainability 2 | 3
  • Developing Sustainable Products & Services 2 | 3

Business & Design Management

  • Introduction to the World of Design 2 | 3
  • Designers & Management 2 | 3
  • Stars & Management 2 | 3
  • History of Contemporary Design 2 | 3
  • Supervised Research Design 2 | 3
  • Luxury & Design 2 | 3
  • Hotel & Design 2 | 3
  • Wineries, Architecture & Design 2 | 3

Family Business Management

  • Introduction to Family Business 2 | 3
  • Family Business Dynamics 2 | 3
  • Family Ownership & Succession 2 | 3
  • Project Management 2 | 3
  • Principles of Real Estate 2 | 3
  • Supply Chain Management 2 | 3
  • Product Development and Innovation 2 | 3
  • Family Business by the Numbers 2 | 3


Learning Outcomes
 

Students gain a comprehensive vision of the way in which businesses work and develop strategies to react to changes while honing problem-solving, analytical and evaluation skills. In addition, through this program students will:

1

2

3

4

An understanding of contemporary public relations, communications and management on a global scale.

Skills in analytical and critical thinking, combined with the ability to research independently.

The ability to communicate clearly and confidently with a wide range of people.

An interdisciplinary, in-depth knowledge of global issues, through integration of theory and hands-on practice.


Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 2

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Major-specific Courses I-II 4 | 6
  • Personal & Professional Development Seminars/Company visits 1 | 1

Fourth Semester (22 CH | 30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Major-specific Course III-V 6 | 9
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 3

Fifth Semester (21 CH | 30 ECTS)

  • Global Business 3 | 4
  • Financial Statement Analysis 3 | 4
  • Negotiation 2 | 3
  • Small Business Management 2 | 3
  • Corporate Finance 2 | 3
  • Industrial Marketing 2 | 3
  • Major-specific Courses VI-VIII 6 | 9
  • Personal & Professional Development Seminars/Company visits 1 | 1

Sixth Semester (21.5 CH | 30 ECTS)

  • Ethics, Organizations and Society 7 | 10
  • Cross-Cultural Management 7 | 10
  • Research Methods and International Project Part I 7.5 | 10

Seventh Semester (21.5 CH | 30 ECTS)

  • Corporate Strategy 7 | 10
  • International Marketing 7 | 10
  • Research Methods and International Project Part II 7.5 | 10

Summer (20 CH | 30 ECTS)

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