If you searched for anything on the internet last week, you probably noticed something slightly different.
Simple, uncluttered, colorful, friendly
– Tamar Yehoshua, VP, Product Management & Bobby Nath, Director of User Experience at Google.
This change comes very shortly after Google became an offshoot of Alphabet, which features a similarly simple image and may have been the inspiration for the redesign. Although the logo has seen a big transformation, it is still instantly recognizable. Designers began with the basic elements: a white background with blue, red, yellow and green letters. From this, they built the logo up again, but with different fonts, sizes and animations. The colors and childlike Sans Serif font represent the user-friendliness and unconventional style of the company, with the interactive movement giving a more personalized feel.
One thing Google has safeguarded in its new design is its simplicity and ease of use. Early search engines were full of useless extra information even on the first page, so Google’s comparatively simple layout has always made it more user-friendly. This minimalism has really come into play now that technology has to adapt and be viewable to different devices with different sizes; the simpler a design, the more consistent it can be across a variety of devices. In keeping with the idea of multi-device compatibility, the new compact ‘G’ logo, which appears in small spaces, such as at the top of tabs on a computer. The interactive motion shows the forward-thinking technology of Google at the same time as its aforementioned simplicity.
Do not expect this design to be set in stone; although it seems that Google has now totally become a part of everyday life, this is just the tip of the iceberg…
The company has come a long way since its early days as a standard search engine among many others. Apart from being the dominating force in search engines, it has even become a verb. It is common to hear the phrase “Google it” moments before a restaurant is found, directions are given or a debate is settled. Translation, digital books, emails, maps, mobiles, browsers, answers before you ask the question – the evolution of Google has possibly been the most rapidly-changing companies ever in any market across the globe. It only makes sense then, that as the direction of the company changes, so too should the logo.
Google’s new logo shows that it is no longer a search engine with other related applications. Now it is a cloud of products, including sites, apps and services that can be accessed from any device you have. The internet has become a part of daily life in a way that could not have been imagined when Google was invented in 1998. Google’s influence, like that of Apple, is not a distant company working as a service, but more as a personal companion which can help you in all aspects of your life.
It is also an excellent way of putting itself into the spotlight. The only reason you are reading about Google and why you may have seen it trending on social media is because of the change. It represents an opportunity to attract the attention needed to demonstrate what Google as become.
This small change is an excellent lesson in marketing. It is a great real-world example of how interconnected all parts of business are, and gives an insight onto just how much work is needed to make the smallest change in a company with the size and reputation of Google. Try to keep an analytical eye on business news and developments in the future and see the theory you learn in the classroom take place in the real world.