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Any journey needs a navigator and the customer’s journey is no different. Guiding customers along the way, from the ‘awareness’ stage to the ‘purchase’ stage, is …

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Take a minute to think about the top countries in international football. Brazil comes to mind, with their record-breaking five World Cup titles. Italy, …

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[vc_row][vc_column][vc_column_text] With over 25 years of market experience and numerous milestones under its belt, the Weirather–Wenzel & Partner (WWP) Corporation is a leading pillar …

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[vc_row][vc_column][vc_column_text]In his landmark 15th article for Calling the Shots, EU Sports Management student Evan Planchon dissects the enormous and growing influence of the NBA.[/vc_column_text][vc_separator …

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[vc_row][vc_column][vc_column_text] While Zidane took the natural footballer’s route into coaching, English footballing icon David Beckham has blazed a trail into the business world. Evan …

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[vc_row][vc_column][vc_column_text]EU Sports Management student Evan Planchon shares his knowledge of basketball’s growing influence in his home country of Vietnam and the sport’s unifying power …

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[vc_row][vc_column][vc_column_text] The new year brought new surprises at one of the worlds biggest football clubs. Evan Planchon looks at the monumental task that awaits …

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[vc_row][vc_column][vc_column_text]In this week’s Calling the Shots, student blogger Evan Planchon takes a look at life in the fast lane, with an analysis of the …

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Like every schoolkid’s dream, billionaire Mark Cuban bought his childhood sports team. Evan Planchon analyses the success Cuban’s investment in the eighth edition of Calling …

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[vc_row][vc_column][vc_column_text]Often, even those who are not known for their sporting ability can put in an impressive display when it comes to the business of …

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[vc_row][vc_column][vc_column_text]First-year Sports Management student Evan Planchon has an analytical eye when it comes to connecting business and sports. In the fifth issue of his …

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[vc_row][vc_column][vc_column_text] In the second installment of Calling the Shots, Evan Planchon looks at the on-going corruption scandal in one of the biggest sporting organizations …