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The Christmas period has always been a time of increased retail spending, as people go out to pick up gifts for their loved ones. …

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Diversity. It’s no doubt that as the world rapidly globalizes, diversity is becoming increasingly present across all aspects of life. Encompassing gender, race, ethnicity …

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As the business world hurtles toward the future at an increasingly rapid rate, the key importance of sideways synergy is being bisualized, now more …

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It’s been called “the second generation of the internet”, an invention just as essential as the world wide web itself. It’s already underpinned the …

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Lara Daniel and Christoph Kastenholz – Pulse-advertising.com Pulse Advertising is an Influencer Marketing Platform startup with a team of 60 and offices in Hamburg, London, New …

EU alumnus Chris Kastenholz graduated from EU in 2012 with a BBA and has since gone on to co-found Pulse Advertising: an Influencer Marketing Platform that connects …

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Any journey needs a navigator and the customer’s journey is no different. Guiding customers along the way, from the ‘awareness’ stage to the ‘purchase’ stage, is …

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Under Armour: The Phenomenal Rise The rise of super brand Under Armour is a perfect underdog story that has inspired millions of people around …

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Take a minute to think about the top countries in international football. Brazil comes to mind, with their record-breaking five World Cup titles. Italy, …

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With over 25 years of market experience and numerous milestones under its belt, the Weirather–Wenzel & Partner (WWP) Corporation is a leading pillar of …