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EU Asia Study Tour – What the Students Said!

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asia-tour-european-universityEU students from the Swiss campuses recently returned from their whirlwind adventure aroud Asia. Here’s what some of them had to say about their experience!

While glancing over the mountains outside my window, it is indeed hard to believe that just a couple of days ago we finished a journey that took place far away from home. A journey that has changed our lives that made us see the world through different lenses and formed strong bonds among members that took part in this great adventure. We got to enjoy South Korea and China and traveled in the highest comfort together with a full planned schedule, excellently planned by our own leader Johnny Kim.

In a business sense, the study tour offered industrial visits to interesting companies such as Samsung, KIA Motors, Airbus, Baosteel, Dynasty etc. We visited Samsung’s headquarters in Seoul, South Korea, where an introduction of the high technological products of the brand made a footprint in our minds.

The Asia Study Tour has helped us to collect a greater understanding of eastern cultures, realizing how different the world and its people are. When being out there, one can not take anything for granted nor expect the normal that one is used to. A study tour like this requires its members to adapt and be flexible about situations, in order to proceed successfully in an unfamiliar environment. Our leader and lecturer Johnny Kim supported, guided and made it possible for us from the beginning through to the very end, as a true leader and beloved friend.

I want to give special thanks to our lecturer Johnny Kim who made this fantastic tour happen. I am forever grateful and will store all memories and wisdom as my personal treasure. Thank you!”
– Olivia Gustavsson, BBA, Montreux


The Asia Study Tour 2015 was a remarkable experience for me as I had never been that far from my home country before, nor had I seen cultures that differ so much from my own. I hadn’t experienced travelling in a group before, and the Asian trip organized by EU’s Johnny Kim presented me such opportunity.

The trip had a very positive impact on my personality and my way of thinking. It helped me to be more communicative and more extrovert as I had to communicate with many people on a daily basis. This made it easier for me to meet new people in my daily life. Moreover, I gained experience of communicating with people from a completely different culture. This may be the boost I needed for my future career and personal life later on.

The Asia Tour was also useful with regards to the knowledge I gained. I deepened my history knowledge after visiting the demilitarized zone between South and North Korea, and many historical sites, e.g. the Forbidden City and the Great Wall of China. I learned about the manufacturing process of steel rolls and got an idea of the volumes of steel utilized in China and in the world (at the Baosteel factory visit); I also picked up some marketing tricks that can be used in building your company’s image (at the AMOREPACIFIC company visit).

While traveling in a group, I enjoyed the experience of being a part of a bigger system, where the performance of everyone affects the overall productivity. Our travel group was like a company that works for one common goal, and like in real business, the interests of individuals should be balanced with the interests of the team. The Asia Study Tour experience gave me some insights into how a group should work.

The trip was an invaluable experience that gave me the insight into the life and culture of two Asian nations. I enjoyed the trip a lot, and I believe that EU should continue organizing tours like this. In my view, as traveling gives first-hand experience, people remember it better, and things that travelers see trigger thoughts and urge new ideas to develop. Moreover, long trips like the one we participated in, help students develop personal traits and skills such as open-mindedness, communicability, critical thinking, time-management and observational skills.”
IIlya Zhurin, BBA, Geneva