EU Group President Dr. Dirk Craen traveled to Daphne, Alabama to accept the 2016 Distinguished Service Award from the United States Sports Academy.
The United States Sports Academy is a non-profit university specializing in preparing men and women for a profession in the world of sport.
The Distinguished Service Award is part of the academy’s American Sport Art Museum and Archives’ annual Awards of Sport which honors the outstanding achievements of athletes, and others who have stood above the crowd in various areas including coaching, all-around athletic performance, courage, humanitarianism, fitness and media, among others.
The Distinguished Service Award specifically recognizes individuals who have made outstanding contributions to the field of sport through instruction, research or service, generally with more than 10 years of dedication to the field. In addition to Dr. Craen, this year’s award recipients included Frank Deford, known as “the world’s greatest sportswriter”, NPR commentator, senior correspondent for RealSports With Bryant Gumbel and senior contributing writer for Sports Illustrated as well as Philip H. Knight, Co-Founder and Chairman of Nike and Fekrou Kidane, director of international cooperation for the International Olympic Committee, among others.
Previously, Dr. Craen was the chairman of business administration, entrepreneurship and international relations for the United Nations Educational, Scientific and Cultural Organization (UNESCO), utilizing his extensive knowledge to lead EU Business School and developing new modern programs like the state-recognized bachelor’s and master’s degrees in Sports Management. Graduates of the program have pursued careers in related area such as marketing, sponsorship, recruiting and public relations at sports organizations in countries around the world. Our students develop a specialized skillset, derived from a combination of classroom theory and case-study analysis, giving EU graduates an important competitive advantage.
Interested in the undergraduate or graduate sports management program at EU Business School? Click here to find out more.