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EU Online Lecturer joins IRI as Vice-President of Strategy International

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EU Online Lecturer joins IRI as Vice-President of Strategy International
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EU’s online lecturer Ignacio Marinas Monsalve has been appointed as Vice-President of Strategy International at global insight leader, IRI. In keeping with EU’s culture of getting the best from the academic and professional world, Ignacio’s fantastic new position allows him to pass on even more experience to our students, on top of his theoretical knowledge.

Based at IRI’s office in Paris, and reporting to IRI President of International, José Carlos González-Hurtado, Ignacio will develop and deliver IRI’s growth strategy and provide direction and leadership in key strategy work-streams. By leading cross-functional teams across the multiple IRI organizations, he will be involved in corporate strategy work and corporate development, building partnerships and developing merger and activities, as well as business and financial planning.

José Carlos González-Hurtado, President of International, IRI, says: “We’re delighted to bring Ignacio on board to help drive forward IRI’s strategy and leadership position in the market. His experience in marketing and brand development… will be crucial as IRI continues to develop its services and solutions. It is also part of our bigger plan to bring the very best people on board, following the arrival of a number of new senior hires across Europe.”

Ignacio adds: “In a changing world, retailers and manufacturers need to understand the market and respond quickly to up-and-coming trends and market dynamics. I am passionate about IRI’s capabilities in providing FMCG, retail and OTC healthcare clients with relevant market intelligence to deliver strategies for growth.”

An experienced senior professional, Ignacio has over 15 years of marketing and commercial experience working for Procter & Gamble, L’Oréal and Nokia. He also previously worked in private equity, heading strategic business development and M&A projects.

Before joining IRI, Ignacio was Managing Partner of a consulting firm, assisting companies with business transformation through innovation. He has broad international experience, having lived and worked in Germany, Switzerland, Mexico, Ireland, Spain and France.