The brightest talent of the business world gathered at the University of Luxembourg in Belval last month, to compete in the third edition of the Morpheus Cup.
A showcase for future stars
The event, created in 2015, sees 200 students from 16 countries showcase their skills and demonstrate their abilities to employers. An enticing blend of business insight and entrepreneurial expression, the Morpheus Cup aims to bridge the gap between young European talent and the companies looking to attract them.
Students compete in events across different areas, such as engineering, design, business and marketing. Prior to the event, students were invited to send their Morpheus Prize projects in their chosen category. The best team in each category was then invited to pitch in front of a jury of seasoned professionals.
The morning of the event covered a variety of challenges, from designing innovative websites to writing up an imaginary ‘Robot Rights’ charter, on behalf of the fictitious and imaginatively titled ‘American Society for the Prevention of Cruelty to Robots’. After saving C3PO and friends, students turned their focus to networking. Companies such as PWC Luxembourg, Vodafone and Abalone were on hand to impart some valuable wisdom.
EU Business School students excelled in this year’s competition.
The Finance Prize went to smartin, led by Aidana Zhumadilova. They created a digital tool to connect investors and startup entrepreneurs.
The Talent 4.0 prize challenged entrants to use new technologies and social media in an innovative way. EU Business School team, TempEmp, swept aside the competition to take home the prize.
Laura Kalil, Sophia Hermann, Isabella Perini and Marc Albert Lozano of GreenBCN won the Best Performers in the Design category. Their creation of an innovative Maserati watch wowed Morpheus Cup judges and secured them the prize. Sophia Hermann commented:
“We have designed a watch that, when you use the little ring that’s outside the watch, it will turn into a screen. So you could look at the data of your car, for example. We can combine a smart watch with a normal watch, as most people don’t like the design of the new smart watches.”
Marc Albert Lozano expanded on the idea behind their design:
“Everybody focused on the desgin of the watch; we mostly focused on the functionality. How it relates to the car, you can see how fast it goes, it tracks, it keeps the data. We thought out of the box. That way, we won.”
The judges allowed a certain amount of flexibility.
“For example, if you couldn’t draw very well, you could also write it” says Sophia. “So in that moment we realised that they are not really looking for the design, but rather for the technical aspects of the watch.”
Punching above their weight
The team faced an uphill task, having to compete with students with considerably more experience than them. Sophie says:
“There were universities such as the University of Oxford… people were competing from all levels. We are bachelor’s students but there were also doctorate students and PhD students, so obviously it’s kind of difficult to compete with them because they have studied for such a long time and have more knowledge in some areas. However, our design contest was more about creativity… I think creativity is not something you can learn from experience; it’s something that you have inside already.”
Morpheus Cup: the verdict
So overall, was the Morpheus Cup a valuable experience?
“I would definitely recommend it, because it is a very interesting atmosphere… not the typical kind of competition” says Sophie.
Marco adds: “You have to go there with a project… you have to work on it, you have to develop it, you have to polish it. I think I have never worked so much on a project actually than in Luxembourg… because you have to fix the last details. It gives you a boost… to get somewhere you’ve never been. Plus the whole interaction…”
Finally, Sophia sums up the experience:
It’s really nice that EU helps us to participate in these international competitions, where you can get insight into real cases and collaborate with people from different countries.”
To find out more about the Morpheus Cup click here.