1.0Blog | EU Business Schoolhttps://www.euruni.edu/blogEU Business Schoolhttps://www.euruni.edu/blog/author/communications/rich600338<blockquote class="wp-embedded-content" data-secret="EYjXVRO49f"><a href="https://www.euruni.edu/blog/beyond-intuition-making-data-driven-decisions/">Beyond Intuition: Making Data-Driven Decisions</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.euruni.edu/blog/beyond-intuition-making-data-driven-decisions/embed/#?secret=EYjXVRO49f" width="600" height="338" title="“Beyond Intuition: Making Data-Driven Decisions” — Blog | EU Business School" data-secret="EYjXVRO49f" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.euruni.edu/blog/wp-includes/js/wp-embed.min.js </script> https://www.euruni.edu/blog/wp-content/uploads/tamany-bo-17-3.png1902569Data-driven decision making (DDDM) is transforming how organizations operate and compete. The latest thinking emphasizes not just data collection, but its analysis, integration of machine learning and artificial intelligence (AI), and the importance of data quality and governance.  Data-Driven Decision Making and “Big Data”  Until recently, business decisions were based on intuition, experience, and historical knowledge. The advent of big data has revolutionized decision-making.  Big data helps organizations find hidden patterns and insights to improve decision-making and innovation. It’s characterized by the “three Vs”: volume (vast data from various sources), velocity (rapid data production and processing), and variety (various data […]