1.0Blog | EU Business Schoolhttps://www.euruni.edu/blogEvan Planchonhttps://www.euruni.edu/blog/author/evan-planchon/rich600338<blockquote class="wp-embedded-content" data-secret="E7bBIwwXCC"><a href="https://www.euruni.edu/blog/calling-the-shots-under-armour/">The Phenomenal Rise of Under Armour Brand</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.euruni.edu/blog/calling-the-shots-under-armour/embed/#?secret=E7bBIwwXCC" width="600" height="338" title="“The Phenomenal Rise of Under Armour Brand” — Blog | EU Business School" data-secret="E7bBIwwXCC" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.euruni.edu/blog/wp-includes/js/wp-embed.min.js </script> https://www.euruni.edu/blog/wp-content/uploads/2016/03/Under-Armour-Featured.jpg20481711Under Armour: The Phenomenal Rise The rise of super brand Under Armour is a perfect underdog story that has inspired millions of people around the world. Ever since the sports clothing and accessories brand was founded in 2006 by CEO Kevin Plank, it has kept its status of most innovative sports clothing brand in the world. Plank’s inspiration for Under Armour from a profound dislike, shared by millions of amateur and professional athletes, of sweat-soaked t-shirts and drew inspiration to create compression shirts and shorts that remained dry. The idea became a reality after Plank perfected the design made from […]