1.0Blog | EU Business Schoolhttps://www.euruni.edu/blogManal Negmeldinhttps://www.euruni.edu/blog/author/manal-negmeldin/rich600338<blockquote class="wp-embedded-content" data-secret="k6vJrVdWcy"><a href="https://www.euruni.edu/blog/taking-customers-e-business-funnel/">Taking Your Customers Through the E-Business Funnel</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.euruni.edu/blog/taking-customers-e-business-funnel/embed/#?secret=k6vJrVdWcy" width="600" height="338" title="“Taking Your Customers Through the E-Business Funnel” — Blog | EU Business School" data-secret="k6vJrVdWcy" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.euruni.edu/blog/wp-includes/js/wp-embed.min.js </script> https://www.euruni.edu/blog/wp-content/uploads/3.jpg851315Any journey needs a navigator and the customer’s journey is no different. Guiding customers along the way, from the ‘awareness’ stage to the ‘purchase’ stage, is key to creating and maintaining a successful business. This customer journey is represented by a funnel. A certain number of potential customers become interested, fewer end up purchasing and fewer still become devoted, loyal followers of the brand. However, with advances in technology, this journey is increasing made online, allowing for more exposure, a global reach and a wider funnel. E-Business An online solution for real world processes, e-business enables companies to broaden their reach. It involves the automation of all business processes. […]