{"version":"1.0","provider_name":"Blog | EU Business School","provider_url":"https:\/\/www.euruni.edu\/blog","author_name":"EU Business School","author_url":"https:\/\/www.euruni.edu\/blog\/author\/communications\/","title":"Benefits of Marketing Strategy in Small Business &ndash; EU Business School","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"hPQpyQ31X7\"><a href=\"https:\/\/www.euruni.edu\/blog\/benefits-of-marketing-strategy-in-small-business\/\">Benefits of Marketing Strategy in Small Business<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.euruni.edu\/blog\/benefits-of-marketing-strategy-in-small-business\/embed\/#?secret=hPQpyQ31X7\" width=\"600\" height=\"338\" title=\"&#8220;Benefits of Marketing Strategy in Small Business&#8221; &#8212; Blog | EU Business School\" data-secret=\"hPQpyQ31X7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.euruni.edu\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.euruni.edu\/blog\/wp-content\/uploads\/tamany-bo-69.png","thumbnail_width":1902,"thumbnail_height":569,"description":"If it is true, as RL Stevenson said, that everyone lives by selling something, then it must follow that the better we are at marketing whatever it is we sell, the more successful our livelihood is likely to be. In this article we\u2019ll take a look at the difference between marketing and selling, focusing on the marketing mix, and why a marketing strategy is as important for small businesses as it is for high street retailers. Marketing vs selling While these two terms are often grouped together, they are quite different in a business sense. In simple terms, selling is [&hellip;]"}