{"version":"1.0","provider_name":"Blog | EU Business School","provider_url":"https:\/\/www.euruni.edu\/blog","author_name":"Manal Negmeldin","author_url":"https:\/\/www.euruni.edu\/blog\/author\/manal-negmeldin\/","title":"Taking Your Customers Through the E-Business Funnel &ndash; EU Business...","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"D5D59eznp3\"><a href=\"https:\/\/www.euruni.edu\/blog\/taking-customers-e-business-funnel\/\">Taking Your Customers Through the E-Business Funnel<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.euruni.edu\/blog\/taking-customers-e-business-funnel\/embed\/#?secret=D5D59eznp3\" width=\"600\" height=\"338\" title=\"&#8220;Taking Your Customers Through the E-Business Funnel&#8221; &#8212; Blog | EU Business School\" data-secret=\"D5D59eznp3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.euruni.edu\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.euruni.edu\/blog\/wp-content\/uploads\/3.jpg","thumbnail_width":851,"thumbnail_height":315,"description":"Any journey needs a navigator and the customer&#8217;s journey is no different. Guiding customers along\u00a0the way, from the &#8216;awareness&#8217; stage\u00a0to the &#8216;purchase&#8217; stage, is key\u00a0to\u00a0creating and maintaining\u00a0a successful business. This customer journey is represented by a funnel.\u00a0A certain number of potential customers become interested, fewer end up purchasing and fewer still become devoted, loyal followers of the brand. However, with advances in technology, this journey is increasing made online,\u00a0allowing for more exposure, a global reach and a wider funnel. E-Business An online solution for real world processes, e-business\u00a0enables companies to broaden\u00a0their reach. It involves the automation of all business processes. [&hellip;]"}