{"version":"1.0","provider_name":"Blog | EU Business School","provider_url":"https:\/\/www.euruni.edu\/blog","author_name":"EU Business School","author_url":"https:\/\/www.euruni.edu\/blog\/author\/communications\/","title":"What Is a Data Management Platform? DMP Explained &ndash; EU Business School","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"xct8eXuplj\"><a href=\"https:\/\/www.euruni.edu\/blog\/what-is-a-data-management-platform-dmp-explained\/\">What Is a Data Management Platform? DMP Explained<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.euruni.edu\/blog\/what-is-a-data-management-platform-dmp-explained\/embed\/#?secret=xct8eXuplj\" width=\"600\" height=\"338\" title=\"&#8220;What Is a Data Management Platform? DMP Explained&#8221; &#8212; Blog | EU Business School\" data-secret=\"xct8eXuplj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.euruni.edu\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.euruni.edu\/blog\/wp-content\/uploads\/Business-School-58-1.png","thumbnail_width":1599,"thumbnail_height":419,"description":"In 2020, data could be justifiably described as a company\u2019s most valuable asset. In such a digitally-driven business climate, any business that isn\u2019t leveraging its data to its full potential is really missing a trick! Why is data so indispensable? There are a few reasons. First of all, it can help businesses truly understand their customers. By analyzing customer behavior, you can generate actionable insights about how they experience your company. This can help you tailor your marketing to your customers\u2019 preferences. Customers increasingly expect a customized experience when interacting with a business, and data is used to determine how [&hellip;]"}