Jan is a multilingual motoring journalist with a master\u2019s degree in automotive journalism from Coventry, the automotive cradle of the U.K. He currently\u00a0works\u00a0for SEAT<\/a> product communications, dealing with media relations and product presentations.\u00a0<\/p>\n\n\n\n Using the example of SEAT, Jan showed students how to communicate in a challenging and changeable environment. SEAT is the only brand in Spain that designs, develops, manufactures and sells cars, making it the perfect company to use for an informative case study. <\/p>\n\n\n\n However, PR is changing\u00a0rapidly\u00a0due to\u00a0digitalization and a\u00a0growing\u00a0number of\u00a0online events. Which means some approaches applied in the near-past,\u00a0could\u00a0become obsolete in the mid-future.\u00a0What\u2019s important\u00a0is\u00a0to learn\u00a0to identify opportunities, move quickly and apply actions from a range of techniques and examples.\u00a0Which\u00a0is why\u00a0a pragmatic\u00a0education\u00a0that includes speaker sessions and case studies\u00a0helps students\u00a0to\u00a0thrive\u00a0in their careers,\u00a0equipping them\u00a0not\u00a0only\u00a0with\u00a0knowledge, but the tools and mindset\u00a0of an agile professional.\u00a0<\/p>\n\n\n\n Many\u00a0current\u00a0trends\u00a0and technological developments\u00a0converge in the\u00a0automotive\u00a0industry. The resulting\u00a0intense media attention makes now\u00a0a great time to study the myriad approaches PR departments are\u00a0taking to managing their communications and getting the best\u00a0possible outcomes for brands and products.\u00a0Looking at the decisions, successes and\u00a0failures\u00a0in play now, prepares students with insights and context that\u2019ll enable them to get off to a flying start following\u00a0graduation.\u00a0\u00a0<\/p>\n\n\n\n Jan offered some advice to help students stay ahead of the competition: \u201cFollow\u00a0news about the industry\u00a0and keep reinventing yourself\u00a0in terms of communication techniques.\u201d This advice to place a continued focus on learning is one that has been heard from many of the\u00a0prestigious\u00a0speakers\u00a0and global business leaders\u00a0EU has hosted.\u00a0Given the additional uncertainty in the world right now,\u00a0this is\u00a0especially pertinent advice; graduates need to be\u00a0prepared\u00a0to excel in a fluctuating and challenging economic environment.\u00a0<\/p>\n\n\n\n As the global automotive industry is\u00a0predicted to grow to just shy of 9 trillion US dollars by 2030,<\/a>\u00a0it is certainly a lucrative career choice. And\u00a0working in\u00a0automotive\u00a0communications and\u00a0PR\u00a0offers a challenge for driven\u00a0graduates\u00a0to\u00a0really sink\u00a0their teeth into.\u00a0Jan advised students: \u201cWorking in automotive PR is very demanding.\u00a0It is a fast-changing environment in which problems arise and you must react rapidly and effectively. In order to do well you must develop plenty of hard skills<\/a>, but a positive attitude towards life and your job\u00a0will\u00a0also\u00a0contribute\u00a0a very high percentage\u00a0of\u00a0your\u00a0success.\u201c\u00a0\u00a0<\/p>\n\n\n\n And for students eager to turn their passion into a career, studying communications and PR offers transferable expertise that can be applied across industries. Jan explained, \u201cI\u2019ve been passionate about cars and motorbikes since I was a kid, I always wanted my hobby to become my job. The path towards fulfilling my dream included gaining professional experiences as a freelance journalist and in the field of public relations.\u201d <\/p>\n\n\n\n If you\u2019re interested in\u00a0pursuing a dynamic and exciting career, start now with a\u00a0Bachelor of\u00a0Arts in Communications and Public Relations<\/a>\u00a0at EU Business School.\u00a0Students gain an understanding of current business trends and challenges,\u00a0and graduate prepared for a successful career in the ever-changing business world. The program covers topics including\u00a0structuring public relations campaigns, media strategy,\u00a0organizational communication and ethics.\u00a0\u00a0<\/p>\n\n\n\n For more advanced professionals,\u00a0our\u00a0Master in Marketing<\/a>\u00a0or\u00a0MBA in Communications & Public Relations<\/a>\u00a0offer anyone seeking a career change,\u00a0or\u00a0who needs\u00a0to update their knowledge\u00a0for an increasingly digital world,\u00a0the\u00a0insights and experience necessary to thrive.\u00a0<\/p>\n\n\n\n The automotive industry is experiencing one of its most exciting eras. Megatrends such as autonomous driving, electrification, mobility services and connectivity are among the challenges facing manufacturers today. In a recent guest speaker session for students at our\u00a0Barcelona campus, Jan Conesa discussed\u00a0communications and PR in the context of a\u00a0rapidly\u00a0changing automotive industry. He elaborated for students\u00a0the skills needed to flourish in\u00a0this\u00a0challenging, fast moving and competitive\u00a0business.\u00a0\u00a0 Jan is a multilingual motoring journalist with a master\u2019s degree in automotive journalism from Coventry, the automotive cradle of the U.K. He currently\u00a0works\u00a0for SEAT product communications, dealing with media relations and product presentations.\u00a0 SEAT – The […]<\/p>\n","protected":false},"author":2,"featured_media":28620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1770,1777],"tags":[4863,1707,1520,725,1078],"class_list":["post-28616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-development","category-eu-business-school-guest-speakers","tag-automotive-industry","tag-business-advice","tag-career-advice","tag-communication","tag-communications-and-pr","post--single"],"yoast_head":"\r\nSEAT – The Perfect Automotive Case Study<\/h2>\n\n\n\n
![\"seat](\"https:\/\/www.euruni.edu\/blog\/wp-content\/uploads\/800px-2019_SEAT_Arona_XCELLENCE_Lux_1.6.jpg\")
Finding Your Feet in the Automotive Industry<\/strong> <\/h2>\n\n\n\n
Follow Your Passion in Communications and PR<\/strong> <\/h2>\n\n\n\n
![\"communication](\"https:\/\/www.euruni.edu\/blog\/wp-content\/uploads\/Bachelor_Communication_750x125.gif\")
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