{"id":32444,"date":"2021-08-25T09:00:00","date_gmt":"2021-08-25T07:00:00","guid":{"rendered":"https:\/\/www.euruni.edu\/blog\/?p=32444"},"modified":"2025-07-07T12:22:07","modified_gmt":"2025-07-07T10:22:07","slug":"how-to-write-an-elevator-pitch","status":"publish","type":"post","link":"https:\/\/www.euruni.edu\/blog\/how-to-write-an-elevator-pitch\/","title":{"rendered":"30 Seconds to Impress: How to Write an Elevator Pitch"},"content":{"rendered":"\n

The ability to introduce yourself professionally<\/strong> and persuasively is the key to successful networking<\/a> and job searching. One of the best tools for introducing yourself effectively in an interview or at a networking event is by giving a short \u201celevator pitch\u201d to new contacts or prospective employers.<\/p>\n\n\n\n

In this article, we will tell you what an elevator pitch is, how to write an elevator pitch, and share some examples of strong elevator pitches to help you write your own.<\/p>\n\n\n\n

What is an elevator pitch?<\/strong><\/h2>\n\n\n\n

An elevator pitch is a concise speech used to sell yourself, your product, or your company in 60 seconds<\/strong> or less – or the time it takes to travel to your floor in an elevator. Using this method to deliver a professional summary can be very effective in multiple settings, e.g., when you\u2019re networking, job hunting, or even at a job interview. They need to be quick and compelling, and it\u2019s very important not to rush!<\/p>\n\n\n\n

Preparing one in advance, and practicing it in front of a mirror, will help you outline your skills and experience quickly and clearly in professional situations. You should also record it to see how much time it takes to deliver and whether any unnecessary words are taking up valuable seconds of a potential mentor or employer\u2019s time.<\/p>\n\n\n\n

Check out more tips on how to write an elevator pitch below.<\/p>\n\n\n\n

How to write an elevator pitch<\/strong><\/h2>\n\n\n\n

1. Introduce yourself.<\/strong><\/p>\n\n\n\n

Before you start your pitch, you should introduce yourself to your new connection<\/strong>, interviewer, etc. Smile, tell them your name, and in pre-COVID times, we\u2019d always have suggested a handshake, too. It\u2019s a good idea to add in a quick, \u201cNice to meet you,\u201d or, \u201cThank you for your time,\u201d as well, but don\u2019t waste too many words on this. Remember: you\u2019ve only got 30-60 seconds to impress them!<\/p>\n\n\n\n

2. Explain what you do and what makes you unique.<\/strong><\/p>\n\n\n\n

Condense your background into two very punchy sentences. Of course, the more experience you have, the harder this will be. So, firstly, write down everything you can think of – education, career history, any outstanding achievements, etc. Then ask yourself, \u201cWhat do I want this person to remember about me?\u201d <\/strong>Those are the details that should make it into your pitch.<\/p>\n\n\n\n

Your USP (or \u201cunique selling proposition\u201d) is the one thing that will make you stand out from the crowd in the employment market. Identify what sets you apart and tell people about it in the next section of your pitch.<\/p>\n\n\n\n

3. Tell them what you want.<\/strong><\/p>\n\n\n\n

Once you have outlined your skills and your USP, you need to tell your audience why they make you a good fit for this job role<\/strong> or why you\u2019re a useful contact for them. For example, if you can show you\u2019ve had success in a similar, niche field, it will highlight the advantages of forming a professional connection with you.<\/p>\n\n\n

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4. Add in a call to action.<\/strong><\/p>\n\n\n\n

Your pitch needs to have a strong ending. To ensure you succeed in getting what you want, close your pitch by asking for what you went in for<\/strong>. Remember, this is your first contact with a prospective new contact or employer, so don\u2019t overdo it. Anticipate, rather than demand, next steps.<\/p>\n\n\n\n

Here are some examples of a call to action for the end of your elevator pitch, depending on what you might be seeking:<\/p>\n\n\n\n