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Peter Brabeck EU Business School

Experiential Learning

Learning is about more than just reading from textbooks when you study at EU. Our programs emphasize experiential learning; a method that focuses on case studies and hands-on experience. This is furthered by our strong connection to real businesses and businesspeople. Students can interact with industry experts and leading international businesses right on EU's doorstep. Guest speakers often visit EU campuses to share their expertise and have even been known to help students find internships and employment through their extensive network of contacts, providing additional opportunities for keen students. The Learning from Leaders series is a key initiative across the EU Group. Take a look at our impressive past guests:

 

Learning From Leaders
 


Students are directly connected to businesses through industrial visits to local and international organizations, an integral part of the curriculum at EU. These industrial visits give students behind-the-scenes access and a privileged look at how businesses operate, while providing an additional opportunity for firsthand interaction with industry leaders.

peter Brabeck

Peter Brabeck-Letmathe

Former CEO & Chairman of Nestlé

Jean Claude Viever

Jean-Claude Biver

President of the LVMH Watch Division and Chairman of Hublot Watches
 

Patrick de Masenerie

Patrick de Maeseneire

Former CEO, Adecco Group

Adolf Ogi

Adolf Ogi

Former President of Switzerland
 

Brian Cookson

Brian Cookson

President of the Union Cycliste Internationale (UCI)

Dr. Raghavan Seetharaman

Dr. Raghavan Seetharaman

CEO, Doha Bank Group

Kofi Annan

Kofi Annan

7th Secretary-General of the United Nations
 

Yves Leterme

Yves Leterme

Former Prime Minister of Belgium and Secretary-General of the International Institute for Democracy and Electoral Assistance
 

Alain Delamuraz

Alain Delamuraz

Vice President, Blancpain
 

S P Hinduja

Srichand P Hinduja

CEO & President, Hinduja Group
 

Alexandre Zeller

Alexandre Zeller

Chairman of the Board of Directors at SIX (the Swiss stock exchange)

Roland Decorvet

Roland Decorvet

Former CEO, Nestlé China
 

Michael Møller

Michael Møller

Director-General of United Nations Office at Geneva

Mathieu Jatton

Mathieu Jaton

CEO of the Montreux Jazz Festival
 

Andres Dose

André Dosé

Former CEO, Swiss International Air Lines
 

Kurt Kupper

Kurt Kupper

CEO, Reuge

 

 

International Student Body
 

An international atmosphere comprising more than 100 nationalities with 98% of students and faculty members who speak more than two languages. This environment gives students from all over the world an opportunity to gain exposure that will later help them communicate with all kinds of people throughout their careers.

 

Small Class Sizes
 

Greater interaction between students and faculty guarantees heightened academic achievement. Soft skills such as communication, leadership, ethics and common sense are more effectively developed and students benefit from more personal interaction with both professors and fellow coursemates.


Industrial Visits
 

UEFA

Switzerland Campuses

UEFA represents the national football associations of Europe- It runs nation and club competitions including the UEFA European Championship, UEFA Champions League, UEFA Europa League, and UEFA Super Cup, and controls the prize money, regulations, and media rights to those competitions. During our industrial visits, students have the opportunity to get up close and personal with the employees that organize some of the world's most prestigious football competitions and leagues.

Camp Nou

Barcelona Campus

Camp Nou stadium is home to Futbol Club Barcelona, the second most valuable sports team in the world, holding the record for the most Inter-Cities Fairs Cups, UEFA Super Cups and FIFA Club World Cups. With a seating capacity of 99,354, Camp Nou is the largest football stadium in Europe and second in the world.

Our Barcelona students are given a tour of the facilities where they learn about the operations, management practices and plan for the future.

BMW Factory

Munich campus

BMW, headquartered in Munich, Germany is one of the best-selling luxury automakers in the world. With remarkable productivity, the Munich factory alone produces 950 cars and 3,000 engines every day.

Students are taken on a tour to see the well-established protocols, working methods and management style used to produce a high-quality product, while given the chance to contribute in an interactive question and answer session with BMW personnel.

Nestlé

Switzerland campuses

The dominating food conglomerate, Nestlé sells its products in nearly 200 countries. Founded in 1905 in Vevey, Switzerland, it employs over 300,000 workers, managing more than two thousand brands such as Buitoni, Häagen-Dazs, Perrier and Wonka.

During industrial visits to the Nestlé headquarters, students are given exclusive insight into the inner-workings of the world’s top company in the food and beverage sector.

United Nations

Switzerland campuses

The United Nations Office in Geneva is a nexus of diplomacy, hosting over 8,000 meetings each year. Second largest after the organization's main headquarters in New York, the Geneva office is an integral location for international relations and global development.

Students will visit the office and learn about the history of the organization, as well as the administrative and logistical complexities of running such a globally-oriented and multifaceted organization.

Baselworld

Geneva Campus

Each year, a group of EU students visit Baselworld, the world’s leading event for the watch and jewelry industry, held in Basel, Switzerland. The event hosts 2,100 exhibitors from over 45 countries, including the world's most exclusive watch and jewellery brands, as well as companies specializing in precious gems. The event is a privileged opportunity for our students to meet and learn from the industry’s leaders, from CEOs to presidents.

 

 

 

Google Campus Madrid

Google Campuses are community hubs created by Google for entrepreneurs to come learn, share ideas and launch great startups. The Campus provides a workspace for creative thinkers, and hosts events and workshops with industry experts and Googlers to help entrepreneurs realize their projects.

Typeform

Barcelona campuses

Barcelona-based startup Typeform helps users create forms online and enable anyone to generate custom questionnaires and surveys. First launched in 2012, its forms have generated a whopping 6 million visits. Its client portfolio includes corporations and brands such as Adobe, Airbnb, the BBC, the Financial Times, Quartz and many more.

Connecting Students to the World
 

Across our network, we consider it a priority to build and maintain strong links with companies working in the local area. These relationships come with three main advantages for our students: internship or employment opportunities; industrial visits to business headquarters; and guest lectures on EU campuses from leading businesspeople.

Student Statistics
 

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