EU Business School
Cookies on the EU Website
This website uses cookies to improve your user experience and to show you content related to your preferences. If you continue browsing, we consider that you agree to their use. More information
Menu

Master of Business Administration (MBA)

Program

Specialization-specific courses I-V

20 ECTS

Introduction to the World of Design

MDM 301 4 ECTS

In this course, students are given an overview of the design field. They develop an understanding of the various forms of contemporary design, an appreciation for the increasingly-important role it plays in our lives and a critical approach to its impact on our environment. It emphasizes various design themes throughout history and its implications on management. Designers and international business leaders share their experience, discussing the added value of design in a company’s communications, product promotion and strategic vision.

Luxury & Design

MDM 302 4 ECTS

The steady growth of the luxury industry in a difficult economic environment encourages many investors and entrepreneurs to enter this profitable niche market. With this in mind, an extensive knowledge and understanding of the mechanisms of design across a broad range of products, services and environments is a premium asset. This course places particular emphasis on traditional design materials, in addition to today’s more technology-based design methods. Students take part in industrial visits and explore how the luxury industry has adapted to meet new market expectations.

Architecture & Hotel Design

MDM 303 4 ECTS

In the hotel and tourism industry, design is constantly developing and evolving. Design is responsible for both the comfort within hospitality, as well as for the branding of a company’s public image. Students learn of the achievements of great designers who have specialized in this field, observing specific techniques and design elements. They gain the skills necessary to integrate design and management into hotel marketing.

Graphic Design & Corporate Identity

MDM 304 4 ECTS

The purpose of this course is to familiarize students with the role of design within corporate communications and product marketing. It covers, among other things, design in corporate identity, advertising campaigns, typography, composition, graphic design and signage. Presentations by leading designers, industrial visits and case studies enrich the course while stimulating a deeper understanding of design’s impact on a company’s public image. They are taught to treat design as a fundamental component of both company strategy and operations.

Photography & Management

MDM 305 4 ECTS

The final course familiarizes students with specific media in design and the role of a manager in corporate communications and product marketing. The module covers everything from corporate identity to advertising campaigns, with a special focus on the role of photography and other media. The course explores photography’s suggestive power, limitations and use as a means of motivation. It analyzes realistic photography, art photography and diverted photography. Students also explore the use of video and film, which play an increasingly important role in business communication.

International Human Resources Management

MHR 301 4 ECTS

This course provides a comprehensive perspective of the implications of managing people across borders. It offers students an up-to-date and thorough understanding of the essential elements of international human resources management (HRM) and its role in globalization, as well as the link between strategy, structure and HRM in multinational corporations.

HR Development & Training

MHR 302 4 ECTS

The course focuses on the primary functions of human resources, in relation to training and career development. It addresses organizational development activities and processes to help an organization become a learning organization. Various types of training, development programs and techniques are explored. Students are provided with tools and information that will help them identify the different learning types and methods to address various learning styles successfully. The course covers the full training cycle.

Communication & Negotiation in Employee Relations

MHR 303 4 ECTS

The course provides students with the necessary skills for successful negotiation and communication between employees and employers. Business processes, such as salary, budget and labor negotiations are discussed, as well as other aspects of labor relations. Practical application of these issues is illustrated using business case studies.

People Management

MHR 304 4 ECTS

People are the heart of most organizations and are often one of the most important resources available to management. To understand the management of people and the factors that shape this process, the course examines human resources management (HRM) and its context from a comparative perspective, using a number of actual business examples.

HR Workshops

MHR 305 4 ECTS

The HR workshop series focuses on a number of issues that are pertinent to today’s HR professionals. The coaching workshop introduces students to the principles and practices of coaching in a participative environment, and aims at using students’ own experiences to enrich their understanding of the knowledge and skills needed to be a coach. Students are introduced to the art of coaching and are encouraged to practice with real cases. In the NLP workshop the students are given an insight into Neuro Linguistic Programming. This is a subject that helps us understand how we communicate with each other using our senses and how our brain creates the different structures in order to make this communication efficient. Efficient communication has a positive effect on self-esteem and, consequently, on performance.

Sports Marketing Management

MSP 301 4 ECTS

The course presents a comprehensive examination of basic marketing functions and concepts as applied to sport-related enterprises. The course helps analyze sports business problems and make recommendations that involve the development of products and services within the sports world. It emphasizes the resolution of sports marketing problems ranging from product development and branding concepts to pricing strategies, promotions and distribution policies.

Financial Management Applications to Sport

MSP 302 4 ECTS

The course provides students with a practical background of the principles of financial management and financial statements for the purposes of planning, administering, reporting and evaluating the financial performance of sport-related entities.

Sports Sponsorship

MSP 303 4 ECTS

This course introduces the principles of sports sponsorship, then illustrates and teaches how to apply the concepts to real situations. Students learn about the issue of sponsorship by critically examining various sports sponsorship responsibilities, including planning, processing, sales strategizing, activating and evaluating.

Sports Management Issues

MSP 304 4 ECTS

This course emphasizes major management principles that affect businesses in the field of sports, and the qualities and skills that a manager needs in order to run a sports business effectively. Legal issues, types of sporting organizations and an overview of career possibilities in the field are examined.

Crafting Unique Sports Events

MSP 305 4 ECTS

This course provides students with an understanding of the complexity involved in bidding for and staging major sports events, in a way that will achieve lasting benefits for the organizers, host communities and event owners. A large number of processes have to be integrated effectively across all stages to create successful bids for major sporting events. The life cycle of major events includes a variety of stages such as defining a vision and goals, preparing the technical bid, bid operations, planning and implementing event and legacy operations. The content builds on current state-of-the art planning and management frameworks used by bid committees and organizing committees.

E-Marketing Strategies

MEB 301 4 ECTS

This combination lecture and hands-on lab focuses on marketing and branding essentials; banner and search engine optimization; domain name awareness; successful email campaigns; usability; analytics; and affiliate programs.

Crafting the E-Business Model

MEB 302 4 ECTS

The term “business model” refers to how an organization generates its revenue. The e-business environment has created the need for new and adapted business models. This course addresses important questions such as: Which models will prove most effective for which kinds of businesses?; How can each be pursued most effectively?; What combinations of the pure models tend to be particularly effective and which tend to be in conflict?

E-Business Architecture

MEB 303 4 ECTS

E-business is quickly becoming one of the core tools exploited by the main global business players. This course teaches how to effectively build and maintain a corporate e-business, from the small business to the multinational corporation perspective. Areas covered include IT fundamentals, architecture, key tools and strategies to keep e-businesses safe. Real world case studies and examples are followed as foundation components to a practical approach.

E-Business Design

MEB 304 4 ECTS

The technology that enables e-commerce consists of a unique set of components. A thorough understanding of these components and the various architectures that configure them is essential to deliver appropriate solutions for the internet, intranets and extranets. This course examines these components and how they are applied in actual business cases.

The E-Consumer

MEB 305 4 ECTS

This course begins with an introduction to e-business from the point of view of the consumer. Students are guided through e-business solutions and enterprise application integration. This course also covers new technologies, XML and object technology.

Business Ethics

MLS 301 4 ECTS

This course examines the philosophical issues which form the foundation of business culture, economic theory and management science. Students discuss issues such as how we define success in business and how businesses can provide benefits to society. In addition, the course covers current industry trends in corporate social responsibility and sustainability and the need to avoid any negative impact that may result from unethical behavior by organizations.

Innovation & Leadership

MLS 302 4 ECTS

This course examines the importance of team building to bring about innovation. Team building requires leadership and a set of skills that guides an organization to embrace innovation and change. It is important to understand different innovation models, as well as the significance of the various roles carried out by team members. The right policies, compensation and culture need to be in place to help the organization grow through innovation and team building.

Strategic Supply Chain Management

MLS 303 4 ECTS

Supply chain management entails managing the flow of goods and information through the organization’s value chain, from suppliers to end users. This course analyzes the supply chain to identify how strategic competitive advantage can be achieved, through superior customer service and reduced costs. Various aspects of strategic supply chain management are introduced in order to help students apply them to organizational decisions and to proactively fulfill the demands and challenges of a globalized world.

Business Policy & Strategy

MLS 304 4 ECTS

The course draws together the purpose and methodologies of the functional areas of business policy and strategy, and shows how they contribute to the overall purpose and aims of an organization. Students study the environment in which the organization exists, with particular emphasis on the future. This course enables students to analyze complex organizations, their environments, the relationship between them, as well as evaluate models and methodologies by observing how real organizations operate.

New Product Development

MET 301 4 ECTS

This course provides the framework, tools, techniques and perspectives that lead to the effective development and marketing of new products. The course offers comprehensive coverage of the major topics in developing and implementing a market-driven approach to innovation. Incorporating cutting-edge thinking and best practices into new product development, this course shows how organizations can both expand and modify new product development to improve positioning and gain strategic competitive advantage.

Entrepreneurship & New Venture Creation

MET 302 4 ECTS

This course helps students learn the business and marketing principles necessary to start and operate a business. It makes them aware of the opportunities for small business owners and develops the planning skills needed to open a small business. Students gain knowledge needed for the research, planning, operations and regulations which affect small business.

Innovation & Leadership

MET 303 4 ECTS

This course examines leadership and management principles which relate to innovation. Emphasis is placed on the understanding of the different innovation models for startups, existing organizations, multinational corporations and global networks.

Technology & Change Management

MET 304 4 ECTS

This course explores the concept and dynamics of change and its complex effects on individuals, teams, organizations and societies. Managing change and potential conflicts entails a variety of skills: some conceptual and diagnostic, others strategic, political and interpersonal. Students examine real cases to understand how to manage change to produce the best possible outcomes and, in the process, discover that bringing about change is essentially about managing people and information.

Family Business Management

MET 305 4 ECTS

Family businesses occupy an important place in the world economy. This course looks at their distinct core competencies, unique competitive advantages and the challenges they face. These are primarily related to the interaction of family, management and ownership, particularly in relation to issues of succession, power and growth.

International Tourism Management

MLT 301 4 ECTS

This course provides clear, comprehensive coverage of key business concepts in international tourism management, including tourism demand and forecasting; research and innovation; corporate strategy; environmental issues; marketing; finance and operations; and human resources management.

Strategic Tourism Marketing

MLT 302 4 ECTS

This course provides students with an overview of the role of marketing in the travel and tourism industry. The major processes within marketing are studied and the way they relate to each other is assessed through case studies and class discussion. Students are required to apply the concepts to the field of tourism.

Environments of Tourism

MLT 303 4 ECTS

This course is a comprehensive introduction to tourism planning and development, investigating the impact that it has on economic, sociocultural and physical environments. Issues concerning host-visitor relationships are also explored, together with audit and environmental analysis aimed at achieving sustainable tourism.

Culture & Cross-Cultural Management in Tourism

MLT 304 4 ECTS

A lack of common beliefs, signs or language among individuals from different cultures can lead to a lack of effective communication. In business, surpassing these cultural barriers is essential to achieving goals and performing efficiently.

E-Business in Tourism

MLT 305 4 ECTS

This course aims to give students a broad understanding of the processes and structures involved in e-business within tourism. Topics covered in the course are looked at from the point of view of both the consumer and the service provider.

Financial Investments

MBF 301 4 ECTS

This course aims to give students a basic understanding of the investment process by considering two key aspects: security analysis for equity and fixed income investments as well as portfolio management, including design and performance evaluation. Students are required to carry out two projects that help them apply this knowledge in a global business context. The course requires them to analyze a particular security in detail, create a portfolio and evaluate its performance in terms of its return-risk. It is also important that students are able to interpret data, newspapers, technical reports and articles on investments, so that they can make appropriate financial decisions for each situation. The course assumes that students have previously studied basic financial principles.

Financial Planning

MBF 302 4 ECTS

This course provides students with detailed expertise to examine and evaluate financial statements. It covers the fundamental concepts and procedures of financial statement analysis including advanced concepts in financial accounting. Other areas include budget preparation, analysis, relation, development and execution.

Short-Term Financial Management

MBF 303 4 ECTS

The main objective of this course is to acquaint students with the modern techniques and practices of short-term corporate finance. It details the key components of a firm’s current assets and liabilities; liquidity and default risk; and short-term financing and investing decisions.

Long-Term Financial Management

MBF 304 4 ECTS

This course provides students with the expertise necessary to assess the optimal corporate capital structure and the best dividend policy for continuously increasing the value for shareholders. It also provides concepts, principles and a basic understanding of the steps required to evaluate potential investment prospects and operate a small business. Based on instruction, examples and research into current business information, students review what is required to start and operate a small business. The final outcome is the preparation of a comprehensive, small business plan.

Advanced Finance

MBF 305 4 ECTS

This course provides students with an understanding of how companies can grow and consolidate their financial positions. Mergers and acquisitions are studied as paths toward company growth and consolidation. Students learn to distinguish organic growth from that obtained through acquisitions and alliances. The second part of the course provides them with concepts, principles and a basic understanding of derivative-related financial instruments (forwards, futures, swaps and options) and their use in investment and corporate financial management.

International Marketing

MIK 301 4 ECTS

This course develops an understanding of the global marketing environment through key concepts, tools and theory. It challenges students to think critically about global competition and expansion, as they discuss problems and perspectives of marketing across national boundaries and within foreign countries. Topics include trade laws and regulations in different markets; global analytical frameworks and tools; and current, innovative strategies employed by successful global firms.

Sales Management

MIK 302 4 ECTS

This course helps students understand the complex world of international sales management. Topics include the practical tools of “real-life” sales management: motivation and fair compensation of a sales force; the digitalization of the selling process; and customer relations on an international scale. Actual cases highlight the relevance of intercultural issues and teach students the importance of understanding and respecting the cultural background of agents, distributors and local partners in order to succeed in international business.

Marketing Research

MIK 303 4 ECTS

This course provides students with the necessary knowledge of and insight into key market research concepts. The aim of the course is to give an understanding of how market research is performed, how different questionnaires are designed and developed and how the findings are communicated to managers.

E-Marketing Strategies

MIK 304 4 ECTS

This combination lecture and hands-on lab focuses on marketing and branding essentials; banner and search engine optimization; domain name awareness; successful email campaigns; usability; analytics; and affiliate programs.

Advertising & Media

MIK 305 4 ECTS

This course gives a broad overview of how advertising and media planning work today. The basic concepts and strategies are discussed, illustrated by actual applications of the disciplines, as well as the tasks, roles and skills of the professionals in this field of expertise. The students will learn to understand advertisers’ needs in terms of creativity and media investment and decide on the best approach to meet these needs.

Public Speaking & Public Communication

MCP 301 4 ECTS

This oral communication skills course emphasizes organizing thoughts, adapting messages to specific audiences and using language effectively. Students examine and evaluate communication styles and learn to deliver messages verbally and non-verbally with effect and confidence. Other topics include active listening, handling question and answer sessions, impromptu speeches and speech writing.

Public Relations

MCP 302 4 ECTS

This course explores the meaning, origins and scope of this management and communication function. Students master the concept of public relations by using cases to analyze specific tasks and responsibilities and examine the application of public relations in corporate, governmental and non-profit sectors.

Organizational Communication

MCP 303 4 ECTS

This course examines how effective internal, organizational communication is key to achieving objectives and integral to developing a company’s vision and mission. Emphasis is placed on employer-employee relationships; two-way communication; communication tools for socialization and motivation; message construction; and internal events. Students also explore how formal and informal internal communication networks can be used to the benefit of all as well as to further and deepen key concepts in the organization’s strategy.

Mass Media Strategy, Planning & Media Law

MCP 304 4 ECTS

The course examines how to define the most suitable advertising strategy and media using a range of cases and examples. Students develop a deep understanding about how to build effective brands. It also provides them with a clear overview of mass communication law, so that as practitioners, they will act within the accepted parameters and norms. Students will leave the course with a firm understanding of the legal implications in media strategy and crisis management.

Practical Applications in Public Relations

MCP 305 4 ECTS

This course looks at public relations as a function that identifies problems and opportunities; selects priorities; develops strategies; and executes programs - offering a step-by-step approach and system. Students acquire a clear set of giudelines and learn how to create a public relations campaign. Throughout the process, cases are used to illustrate the application of these principles in actual situations.

Business Policy & Strategy

MBA 301 4 ECTS

This course builds on strategic management principles to introduce students to the practice of business policy and strategy. It takes an integrated view of the company and introduces a range of business policy tools. Through case studies, students develop self-confidence in making use of policies that, when effectively employed, contribute to creating an organization’s competitive advantage. The course also discusses how business policy can be adapted to better performance while also satisfying the needs of its stakeholders.

International Marketing

MBA 302 4 ECTS

This course develops an understanding of the global marketing environment through key concepts, tools and theory. It challenges students to think critically about global competition and expansion, as they discuss problems and perspectives of marketing across national boundaries and within foreign countries. Topics include trade laws and regulations in different markets; global analytical frameworks and tools; and current, innovative strategies employed by successful global firms.

International Finance

MBA 303 4 ECTS

This course explores areas of the global financial environment. Topics include foreign exchange transactions; exchange rate behavior; cross-border currency flows; managing foreign exchange exposure; global capital markets and flow; and sovereign debt. Students also examine risk management, hedging tools and the keys to international investment decisions.

Sales Management

MBA 304 4 ECTS

This course helps students understand the complex world of international sales management. Topics include the practical tools of “real-life” sales management: motivation and fair compensation of a sales force; the digitalization of the selling process; and customer relations on an international scale. Actual cases highlight the relevance of intercultural issues and teach students the importance of understanding and respecting the cultural background of agents, distributors and local partners in order to succeed in international business.

Technology & Change Management

MBA 305 4 ECTS

This course explores the concept and dynamics of change and the complex effects it can have on individuals, teams, organizations and societies. Managing change and its potential conflicts entails a variety of skills - some conceptual and diagnostic; others strategic, political and interpersonal. Students examine real cases to understand how to manage change in order to produce the best possible outcomes and, in the process, discover that bringing about change is essentially about managing people and information.

Management Skills

MCO 101 4 ECTS

This course introduces the concepts, techniques, procedures and ethics of effective management in organizational settings. Students explore the competencies, skills and organizational processes associated with the four functions of management: planning, organizing, leading and controlling. The course focuses on the human relationships involved in these processes: between an individual and an organization and between an organization and the society in which it operates. During the course students discover how to make these relationships mutually beneficial.

Organizational Behavior

MCO 102 4 ECTS

Understanding, managing and influencing individual and group behavior enables an organization to achieve its goals more effectively. This course examines individual and group behavior within organizations, analyzing the past and present and looking towards the future. It provides theoretical and practical knowledge for understanding topics such as organizational structure, motivation, job design, leadership, managerial decision making, group processes, teamwork and conflict resolution.

Managerial Accounting

MCO 103 4 ECTS

This intensive course examines accounting and finance from the perspective of a decision maker to help students develop a framework for understanding financial, managerial and tax reports. Students prepare and interpret financial information for investors (external users) and managers (internal users), as well as examine how financial instruments are used to support both system and project creation. They look at how the cost-volume-profit relationships and incremental analysis provide information to support decision making. The course discusses topics including general accounting procedures, ethics and transfer pricing.

Marketing

MCO 104 4 ECTS

This course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. It also helps develop an appreciation of different aspects of the marketplace. Students examine the product life cycle, explore the marketing mix and learn how to create marketing strategies. Based on the theoretical background, complete marketing campaigns are prepared for different local and global sectors, environments and situations. Students also explore the marketing plan as a component of the business plan.

Quantitative Business Methods

MCO 105 4 ECTS

This course acquaints students with various statistical tools and techniques, such as analytical model building which is used in administrative and business decision making. Topics include: statistical hypothesis testing, frequency distributions and other applications of statistics, regression analysis, linear programming and financial mathematics.

Negotiation (seminar)

MCO 106 1 ECTS

The need for negotiation skills arises whenever joint decision making is necessary. This seminar develops students’ confidence in their negotiation skills and enables them to become better decision makers. A unique element of the seminar is that students experience the interaction of need, compromise and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.

Business Law (seminar)

MCO 107 1 ECTS

This seminar focuses on key international legal topics: commercial agreements, contracts, intellectual property, ethics, fraud, bribery and corruption. Students reflect on current cases in conjunction with judiciary precedent, gaining practical and applicable insight into business law.

Finance

MCO 201 4 ECTS

This course covers key principles of finance necessary to understand and implement the finance function in an organization and carry out the financial analysis that justifies the decision-making process. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning, control, the management of working capital, long-term assets and long-term financing.

Human Resources Management

MCO 202 4 ECTS

The 21st century brings new challenges to the field, such as outplacement, outsourcing HR functions and employee leasing. This course analyzes the microfunctions of human resources management and explores its strategic importance for an organization to attract, develop, motivate and retain employees. The course covers topics such as recruitment and talent acquisition; training; mentoring and promotion; appraisal; fair compensation; conflict resolution and legal issues.

Global Economics

MCO 203 4 ECTS

Global economics examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation. Students learn to apply this knowledge when making economic decisions in a global business context. Students should have basic knowledge of economic terminology.

Strategic Management

MCO 204 4 ECTS

The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of the firm’s performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes. It also explores ways to better leverage a firm’s internal resources in order to improve sustainable performance and investigates the limitations of applied theory.

Management Information Systems

MCO 205 4 ECTS

This course examines the role of management information systems in organizations and provides an overview of the functions and cost of technology. Students explore how companies make the most of their investment for managing data and for communicating both internally and externally at a time when companies’ IT budgets are continually increasing.

Communication Skills (seminar)

MCO 208 1 ECTS

This seminar focuses on understanding the processes needed for effective oral and written communication in a business setting. Emphasis is placed on the application of key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication; especially in public speaking.

Job Career Planning (seminar)

MCO 207 1 ECTS

This seminar helps students better understand, analyze and identify future career paths. The knowledge and experience acquired during the MBA course inevitably change the individual’s profile in the market. Reassessing that profile is an essential part of planning for the future, preparing a new CV and perfecting a networking presentation. The changing business environment requires a more innovative approach to job searches, this seminar offers practical support for finding employment after graduating.

Personal & Professional Development

MCO 108 1 ECTS

Business Strategy Simulation

MCO 206 4 ECTS

The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance, and time constraints of her/his area of responsibility. To learn and practice strategic planning skills a compute-based management simulation (CAPSTONE Business Simulation) will be used which creates a Business Simulation allows the student to test alternative actions of an operating business in a competitive environmentwithout incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.

Personal & Professional Development

MCO 209 1 ECTS

Management Research Methods Module*

10 ECTS

UoR Dissertation

20 ECTS

Business Competency Simulation

20 ECTS

Management Research Methods Module* (Awarded by UoR)

10 ECTS

UoR Dissertation (Awarded by UoR)

20 ECTS

Coaching & Mentoring

MLS 305 4 ECTS

All organizations need talented people who are motivated to achieve ambitious goals. Coaching and mentoring play an important role in creating such talents. Coaches and mentors nurture the necessary skills and promote a positive work attitude. This course introduces skills needed by coaches and mentors to encourage development, using practical application for maximum benefit in any given situation.

Back to top
This website is using cookies for statistics, site optimization and retargeting purposes. You consent to our cookies if you continue to use this website. Read more here.