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BA (Hons) in Business Management & Enterprise

Program

Finance and Business Performance

10 ECTS

This module assumes no prior accounting knowledge. Students learn how to prepare accounts for small businesses and then apply that knowledge to larger organizations. They examine accounting statements to assess just how well a business is performing; identify and analyze business costs to aid decision making relating to the control and viability of projects; and identify and discuss sources of finance.

Marketing in Action

10 ECTS

This introduction to the fundamentals of marketing module gives students a basic understanding of the current and emerging marketing principles and techniques within the business environment. They consider how to add value for customers and other stakeholders, and also learn to assess the impact that marketing activities have on consumers’ lives. Coursework-based assessment enables participants to demonstrate their ability to approach a business challenge as a marketer and business manager. Presentations and written assessments develop key skills desired by employers, such as working as a team and both writing and presenting business reports.

Understanding People in Organizations

10 ECTS

Employees may well hold the key to sustainable competitive advantage. This course helps students develop their knowledge of psychology and organizational theory to understand the factors which influence the way people behave within companies. They participate in information, exploration and application sessions, including practical management and leadership exercises; guest lectures from employers; and organizational visits. They also investigate the policies and practices used to manage these behaviors; learn how to choose appropriate leadership and management solutions; and develop skills to put this knowledge into practice.

Managing Performance in Operations

10 ECTS

The modern organization cannot stand still; performance needs to be constantly evaluated and improved. Most business graduates are likely to be involved in operations management; this module prepares students, explaining the crucial role it plays in business success; covering the sourcing, production and delivery of goods and services to demanding customers; and analyzing how this becomes a key contributor to superior performance and customer satisfaction. Upon completion of the module, students are able to demonstrate skill and understanding of the systems and processes whereby people, capital, materials, equipment, knowledge, technology, information and time are combined to produce superior goods and services.

Markets, Prices and Strategy

10 ECTS

This module explores how markets work and how firms develop pricing strategies from an economic perspective. This subject forms part of the Chartered Management Institute accreditation and part of the business subject benchmarks required in all U.K. business degrees. The module develops students’ understanding of the economic information found in news reports and economic and marketing reports and develops their ability and confidence to create independent analyses.

Enhancing Personal Leadership

10 ECTS

Organizational success is gained through the people who are the organization, making the sourcing and fostering of talented people essential. This module draws upon the latest thinking on human resource management, leadership theories and work psychology to help students understand both selection and development methods. Students also develop the self-awareness and self-leadership skills necessary to drive their careers forward and analyze their own strengths and weaknesses. Lectures and visits give participants insight into the current work environment.

Employability and Personal Development

10 ECTS

The concept of employability has traditionally been viewed from a skills perspective; however, more recent thinking has suggested that it is also important for graduates to develop their own graduate identity. Students must develop the relevant skills and practices in order to then position themselves in the graduate labor market. This module aims to prepare students for their future careers, as well as more immediate work placements. Students examine the theory of graduate identity and employability, work on their leadership skills and, through a range of exercises and activities, develop their own identities. They also examine enterprise skills; vital for all modern-day graduates.

Data Analysis Skills (Year Through)

10 ECTS

This two-semester module is based on traditional quantitative analysis techniques which are applied using Excel. Students familiarize themselves with relevant computer programs and develop key skills. They learn how to first analyze data, and then both interpret and communicate the results of their analyses; fundamental competencies required by the Chartered Management Institute. These then enable students to use data to inform business decisions or underpin business strategies, and can also be used for analysis activities in other modules.

Macro-Economics for Business (Year Through)

10 ECTS

This module will enhance students’ understanding of the business macroeconomic environment by building on previously-developed concepts. Students examine the role of government in the economy, how economic policies can improve the performance of the national economy and how they affect businesses; whether they lead to further efficiency or more constraint. Topics covered include the competitiveness of the U.K. economy, the policies necessary to foster economic growth and the future of European economic integration. The analysis of these issues gives students the opportunity to develop critical practical skills related to selecting and interpreting data; analytical reasoning; and decision making that are required by professional accreditation bodies such as the Chartered Management Institute. This module forms part of the business subject benchmarks required for all UK business degrees.

Creative Business Solutions

10 ECTS

Creativity and innovation are the basis of both new and existing businesses, and are key ingredients for on-going success which must be applied to various sectors; from raw materials and production to marketing and staff development. New employees, or those with different mindsets to others, can bring fresh insight to a business by asking the simple questions that employees forget to ask after a while. This module enables students to generate better ideas and gain personal competitive advantage by leveraging their own intellectual abilities. They research business innovation through unique and experiential case studies; explore and engage with some of the theories and principles of problem-solving and innovation; and discuss learning methods, theories and concepts that enable them to bring their own personal creativity styles to organizational activity, across all business disciplines. The module requires participants to be open-minded, with a willingness to explore and apply innovative thought processes in order to create a competitive advantage.

Issues in Global Business & Strategic Concepts

10 ECTS

Over recent decades there has been a fundamental shift in the world’s economy. Once self-contained national economies now partake in cross-border business activities and are thus much more inter-dependent on each other. This module unites elements of the global business environment with the strategy-making process and encourages students to both study and critically evaluate the global business environment. Participants graduate with an awareness of the relevance of theory; an appreciation of the differing cultural and political systems; and an understanding of how they impact upon the way international business is conducted.

Enterprise Management

10 ECTS

The Enterprise Management module aims to bring together elements of business management which are usually taught separately, such as enterprise and entrepreneurship; human resource management; finance; marketing; innovation; and logistics. The module is designed to help students fully understand the relevance of these elements and give them transferable skills that can then be applied in an organizational business context.

Digital and Social Media

10 ECTS

This module examines both the potential marketing applications of the Internet and related digital technologies, and their implications for marketing strategy, research and tactics. Students explore best practice examples from private sector organizations; gain knowledge of practical frameworks and tools that can be applied to the real world; and learn to understand how different types of businesses employ digital and social media methods effectively.

Enterprise Strategy & Concepts

10 ECTS

This module allows students to explore the need to encourage and embed an enterprise culture within a business context. It critically evaluates, through practical examples drawn from research, a willingness to learn and develop from experience. Students gain an insight into the relevant entrepreneurial theories which encourage and stimulate corporate entrepreneurship before exploring how other concepts can help stimulate new growth and opportunity within an economy. Students are required to demonstrate employability skills and reflect upon their progress.

Delivering Winning Projects

10 ECTS

Project management is the discipline of planning, organizing, motivating and controlling resources to achieve specific goals. In this module, students explore principles, practices and techniques which are vital to the successful leadership and commercial management of projects, across a range of industry sectors.

International Entrepreneurship

10 ECTS

International Entrepreneurship develops students’ appreciation of globalization trends and technological advances that enables them to apply theory to and then evaluate and enhance potential international entrepreneurial ventures. They explore entrepreneurial activity across boundaries, taking into account cultural and political differences; choice of markets; supply chain relations; and appropriate marketing implementation. They apply what they have learned to a local SME to produce an international market entry strategy and critically evaluate the process they have undertaken in a real-life situation.

Sustainable Development and International Business Law

10 ECTS

This module draws together two pertinent strands operative in international relations between states; the process of sustainable development and the regulation of international business transactions. Students explore and analyze the theory and practice of sustainable development, as well as international business transactions related to the sale of goods and the provision of services. The module engages students with live and contemporary development problems facing governments and then allows them to apply functional and realistic business solutions to said problems.

Understanding the Business Environment

10 ECTS

Key to a successful career in business and the ability to make an impact is having an understanding of how different business departments and functions work and how they can impact each other, such insight can be termed as having business acumen. Parallel to business acumen is having the ability to communicate effectively, network with people and demonstrate appropriate professional behaviour, this can be termed as having business etiquette. This module will act as a foundation in developing your knowledge, skills and professional behaviour to allow you to make the desired impact when seeking your professional career. Over 12 weeks you will be introduced to key business subject areas, and through a simulation apply your learning to a business scenario (or series of scenarios). The application of the key subject areas will further develop your business knowledge and level of acumen. In addition to the business subject areas you will be introduced to concepts, techniques and skills development opportunities to enhance your communication and personal presentation skills, these activities will give you more confidence in business scenarios such as networking and interviews, and are designed to give you knowledge and awareness of appropriate business etiquette. As this is such an important area when meeting employers and in the place of work, the assessment strategy takes attendance into consideration as part of the grading.

Developing an Enterprising Mindset

10 ECTS

Enterprising individuals are necessary within the economy as they create jobs, wealth and value. These individuals do this through applying an enterprising mindset, an individual and unique combination of enterprising behaviours, attributes and skills which can be used in a variety of contexts. For instance, this could be in starting and growing a business (i.e. in an entrepreneurial context) or applying to existing organisations, whether large companies, SME’s or not-for-profit organisations (i.e. in an intrapreneurial context). Being able to apply an enterprising mindset is highly desirable in today’s fast moving business environment where reacting to gaps in the market or competitor actions, dealing with uncertainty, being able to make decisions and take action will all extend your commercial awareness and business acumen. Therefore, this module is all about developing your enterprising mindset and then applying it in a real life situation. Building on and integrating the other first year business function modules, this module will overlay elements such as funnelling your creative energy, recognising the difference between a business idea and a business opportunity, deciding which approach is most beneficial, and then designing and implementing an appropriate plan of action. The aim of the module to help you understand the relevance and interaction of these elements within a business context, and to give you transferable skills you can apply in any organisational situation. Moreover, strong emphasis will be placed upon you to demonstrate these skills and to reflect upon your progress.

Marketing Fundamentals

10 ECTS

This introduction to the “fundamentals of marketing” module will provide you with a basic understanding of the current and emerging marketing principles and techniques within the business environment. It seeks to establish that sustainable market success within a highly competitive environment can only be achieved by developing products or services based upon an understanding of the external environment and customers’ needs and wants. During the module you will not only consider how to add value for customers and other stakeholders but also learn to assess the impact that marketing activities have on consumers’ lives. Your assessment is coursework-based, designed to enable you to demonstrate your ability to approach a business challenge as a marketer and business manager. The assessment methods used on this module will also help you to develop key skills desired by employers, (who will be involved in the setting and grading of your assessment) for example digital and visual communication and presentation skills, and business report writing. This module can also contribute to achieving the Chartered Management Institute (CMI) level 5 Diploma under the dual accreditation arrangement. Enhanced employability is just one widely recognised outcome of membership of professional membership.

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