BA - Bachelor of Arts in
Sports Management

International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

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Note: We are happy to welcome our community back on campus! We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.
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Option 1: EU Bachelor’s degrees

• A bachelor's university degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
• A state-recognized bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).

Option 2: EU Bachelor’s + BA (Hons) in Business Management

• A bachelor's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
• A state-recognized bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
• A state-accredited BA (Hons) in Business Management from University of Derby, U.K.

Optional diploma:

Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of heir specialization to earn a state-recognized Diploma of Advanced Studies (DAS) accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

COO of Manchester City F.C. Omar Berrada is an alumnus of EU Business School. He gave a fascinating behind-the-scenes account of this legendary club and gave tips to EU students about how to start a career in the football industry.

More exclusive CONFERENCES AT EU

Studying a Bachelor of Arts in Sports Management in Geneva allows students to benefit from proximity to the Swiss capital’s remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider’s glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.

The diverse and international community in Geneva allows students to gain a global mindset and expand their cultural awareness during their time at EU. These soft skills are essential for any future business leader's repertoire and are highly desirable traits in the international job market. Geneva’s combination of tranquility, diversity and business excellence makes this city a perfect location to gain a business education.

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EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

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