EU Business School
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EU Business School BBA

BA - Bachelor of Arts in Communication & Public Relations

Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This program will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.


How You Earn Your Certificate
 

This program lasts three years, each year is divided into two semesters. Each semester students complete ten courses in addition to industrial visits and guest speaker sessions. To graduate, students must complete two final cases and a dissertation subject in addition to their courses.

Year 1


First Semester (22 CH | 30 ECTS)


Year 2


Third Semester (21 CH | 30 ECTS)


Year 3


Fifth Semester (21 CH | 30 ECTS)


 


Second Semester (22 CH | 30 ECTS)


 


Fourth Semester (22 CH | 30 ECTS)


 


Sixth Semester (22 CH | 30 ECTS)


 



Learning Outcomes
 


This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation. Through this program, students will:

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Gain an understanding of the field of public relations and be able to devise basic communications strategies.

Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.

Show in-depth knowledge of the major theories of public relations and their applicability.

Demonstrate proficient oral and written communications skills.

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