EU Business School
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BA (Hons) in Business Management & Marketing

BA (Hons) in Business Management & Marketing

The ability to combine elements of different business disciplines is vital to your career, and key to your development as a successful “marketeer”. The skills you learn through the program will help you excel in the marketing field.

How You Earn Your Degree


The Bachelor of Arts (Hons) in Business Management program lasts three years, with each year divided into two semesters. Each semester students complete three courses, including company visits and guest speaker sessions. On graduation, you will earn a U.K. state-recognized undergraduate degree awarded by the University of Derby. The University of Derby is a public university recognized by the U.K. government higher education authorities and the National Recognition Information Center (NARIC) and audited by the Quality Assurance Agency for Higher Education (QAA). This program is also accredited by the Chartered Management Institute (CMI).



Learning Outcomes


Participants are encouraged to think creatively; critically analyze strategies; and develop ideas for how to respond to the ever-advancing notions of 21st-century marketing. Students will:


Foster a customer led approach toward all business opportunities.


Inform new product and service development.


Apply innovative concepts and techniques to achieve key marketing opportunities.


Evaluate contemporary marketing theory and strategies to meet stakeholder needs.

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