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BA (Hons) in Business Management & Marketing

BA (Hons) in Business Management & Marketing

The BA (Hons) in Business Management & Marketing program provides you with a solid foundation in the marketing discipline. Students will benefit from problem-based learning, real world projects and case studies. Experiential and active learning are frequently used in the classroom; cases, along with projects, allow students to apply their experiences and theory to real-life scenarios to build their skill set and profiles.


Learning Outcomes


Participants are encouraged to think creatively; critically analyze and develop marketing strategies; and develop ideas on how to respond to the ever-advancing  dynamics of 21st-century marketing. During this program, students will:


Foster a customer-led approach toward all business opportunities.


Inform of new product and service development.


Apply innovative concepts and techniques to achieve key marketing opportunities.


Evaluate contemporary marketing theory and strategies to meet stakeholder needs.



How You Earn Your Degree


The Bachelor of Arts (Hons) in Business Management & Marketing program lasts three years, with each year divided into two semesters. Each semester students complete three courses, including company visits and guest speaker sessions. On graduation, you will earn a U.K. state-accredited bachelor’s degree awarded by the University of Derby. The University of Derby is a public university recognized by the U.K. government’s higher education authorities. The university was ranked one of the top 30 universities by The Guardian University Guide 2019 and in the top 10 for business and marketing. This program is also accredited by the Chartered Management Institute (CMI).

As a partner student you will be granted access to the University’s online learning environment ‘University of Derby Online (UDo)’ where you will be able to access program resources related to your program, the University’s library and your grades.


Year 1

First Semester (30 ECTS)


  • Understanding People in Organizations | 10
  • Understanding the Global Business Environment | 10
  • Business Economics | 10

Second Semester (30 ECTS)


  • Finance and Business Performance | 10
  • Developing an Enterprising Mindset | 10
  • Marketing Fundamentals | 10

Year 2

Third Semester (30 ECTS)


  • Quantitative Skills for Business | 10
  • Principles of Responsible Management | 10
  • Integrated Marketing Communications | 10

Fourth Semester (30 ECTS)


  • Applied Operations Management | 10
  • Managing People | 10
  • Digital and Social Media | 10

Year 3

Fifth Semester (30 ECTS)


  • Global Business and Strategy | 10
  • The Business Consultancy Project Part I | 10
  • Marketing Strategy | 10

Sixth Semester (30 ECTS)


  • Developing Leadership and Management | 10
  • The Business Consultancy Project Part II | 10
  • Market Sensing | 10
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