The BA (Hons) in Business Management (Marketing) is a six-semester, three-year program (180 ECTS). This program provides students with a solid foundation in the marketing discipline. Students will benefit from problem-based learning, real world projects and case studies. Experiential and active learning are frequently used in the classroom; cases, along with projects, allow students to apply their experiences and theory to real-life scenarios to build their skill set and profiles.
The first year comprises core courses to give students a solid grounding in business while the second and third years incorporate specific subjects such as marketing across cultures, brand impact and popular culture, and consumer behavior to provide a cross-cultural perspective. In the third year, students are required to undertake a business consultancy project where they apply the knowledge attained throughout the course.
As a partner student of the University of Derby, students are granted access to the University’s online learning environment ‘University of Derby Online (UDo)’ where they are able to access program resources related specifically to their degree, the University’s library and grades.
First Semester (30 ECTS)
Second Semester (30 ECTS)
Third Semester (30 ECTS)
Fourth Semester (30 ECTS)
Fifth Semester (30 ECTS)
Sixth Semester (30 ECTS)
Participants are encouraged to think creatively; critically analyze and develop marketing strategies; and develop ideas on how to respond to the ever-advancing dynamics of 21st-century marketing. During this program, students will:
Foster a customer-led approach toward all business opportunities.
Inform of new product and service development.
Apply innovative concepts and techniques to achieve key marketing opportunities.
Evaluate contemporary marketing theory and strategies to meet stakeholder needs.