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BA (Hons) in Business Management & Marketing

BA (Hons) in Business Management & Marketing

The BA (Hons) in Business Management & Marketing program provides you with a solid foundation in the marketing discipline. Students will benefit from problem-based learning, real world projects and case studies. Experiential and active learning are frequently used in the classroom; cases, along with projects, allow students to apply their experiences and theory to real-life scenarios to build their skill set and profiles.

 

Learning Outcomes

 

Participants are encouraged to think creatively; critically analyze and develop marketing strategies; and develop ideas on how to respond to the ever-advancing  dynamics of 21st-century marketing. During this program, students will:

1

Foster a customer-led approach toward all business opportunities.

2

Inform of new product and service development.

3

Apply innovative concepts and techniques to achieve key marketing opportunities.

4

Evaluate contemporary marketing theory and strategies to meet stakeholder needs.

 


 

How You Earn Your Degree

 

The Bachelor of Arts (Hons) in Business Management & Marketing program lasts three years, with each year divided into two semesters. Each semester students complete three courses, including company visits and guest speaker sessions. On graduation, you will earn a U.K. state-accredited bachelor’s degree awarded by the University of Derby. The University of Derby is a public university recognized by the U.K. government’s higher education authorities. The university was ranked one of the top 30 universities by The Guardian University Guide 2019 and in the top 10 for business and marketing. This program is also accredited by the Chartered Management Institute (CMI).

 

Year 1

First Semester (30 ECTS)

FIRST SEMESTER (30 ECTS)

  • Markets, Prices and Strategy | 10
  • Understanding People in Organizations | 10
  • Understanding the Business Environment | 10

Second Semester (30 ECTS)

SECOND SEMESTER (30 ECTS)

  • Developing an Enterprising Mindset | 10
  • Finance and Business Performance | 10
  • Marketing Fundamentals | 10

Year 2

Third Semester (30 ECTS)

THIRD SEMESTER (30 ECTS)

  • Employability and Personal Development | 10
  • Data Analysis Skills (Year Through) | 10
  • Marketing Communications and Branding | 10

Fourth Semester (30 ECTS)

FOURTH SEMESTER (30 ECTS)

  • Macro-Economics for Business (Year Through) | 10
  • Creative Business Solutions | 10
  • Digital and Social Media | 10

Year 3

Fifth Semester (30 ECTS)

FIFTH SEMESTER (30 ECTS)

  • Consumer Behavior | 10
  • International Purchasing and Supply Chain Management | 10
  • Issues in Global Business & Strategic Concepts | 10

Sixth Semester (30 ECTS)

SIXTH SEMESTER (30 ECTS)

  • Improving Business Performance | 10
  • Brand Impact and Popular Culture | 10
  • Issues in Global Business & Strategic Concepts | 10
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