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BA (Hons) in Business Management & Marketing

BA (Hons) in Business Management (Marketing)

The BA (Hons) in Business Management (Marketing) program provides you with a solid foundation in the marketing discipline. Students will benefit from problem-based learning, real world projects and case studies. Experiential and active learning are frequently used in the classroom; cases, along with projects, allow students to apply their experiences and theory to real-life scenarios to build their skill set and profiles.


Learning Outcomes


Participants are encouraged to think creatively; critically analyze and develop marketing strategies; and develop ideas on how to respond to the ever-advancing  dynamics of 21st-century marketing. During this program, students will:


Foster a customer-led approach toward all business opportunities.


Inform of new product and service development.


Apply innovative concepts and techniques to achieve key marketing opportunities.


Evaluate contemporary marketing theory and strategies to meet stakeholder needs.



How You Earn Your Degree


The BA (Hons) in Business Management (Marketing) program lasts three years, with each year divided into two semesters. Each semester students complete three courses, including company visits and guest speaker sessions. On graduation, you earn a U.K. state-accredited bachelor’s degree awarded by the University of Derby, U.K. The University of Derby (UoD) is a public university recognized by the U.K. government´s higher education authorities. It is audited by the Quality Assurance Agency (QAA), the official quality assurance body for the Office of Students, the regulator for higher education in England. The University of Derby was ranked 26th by The Guardian University Guide 2020 and achieved joint third place for student satisfaction with teaching quality. The university’s business, management and marketing programs were ranked in the top 10.

As a partner student you will be granted access to the University’s online learning environment ‘University of Derby Online (UDo)’ where you will be able to access program resources related to your program, the University’s library and your grades.


Year 1

First Semester (30 ECTS)


  • Understanding People in Organizations | 10
  • Understanding the Global Business Environment | 10
  • Business Economics | 10

Second Semester (30 ECTS)


  • Finance and Business Performance | 10
  • Developing an Enterprising Mindset | 10
  • Marketing Fundamentals | 10

Year 2

Third Semester (30 ECTS)


  • Quantitative Skills for Business | 10
  • Principles of Responsible Management | 10
  • Integrated Marketing Communications | 10

Fourth Semester (30 ECTS)


  • Applied Operations Management | 10
  • Managing People | 10
  • Digital and Social Media | 10

Year 3

Fifth Semester (30 ECTS)


  • Global Business and Strategy | 10
  • The Business Consultancy Project Part I | 10
  • Marketing Strategy | 10

Sixth Semester (30 ECTS)


  • Developing Leadership and Management | 10
  • The Business Consultancy Project Part II | 10
  • Market Sensing | 10
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