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EU Business School BBA

BA - Bachelor of Arts in Leisure & Tourism Management

Tourism is the fastest growing industry in today’s business world. You will get an in-depth and practical understanding of marketing, product development, event management, and sustainability, as it applies to leisure and tourism. This overview of key business areas ensures that you gain a global understanding of the industry while cases studies in tourism allow you to apply your knowledge to real-world scenarios.


How You Earn Your Certificate
 

This program lasts three years, each year is divided into two semesters. Each semester students complete ten courses in addition to industrial visits and guest speaker sessions. To graduate, students must complete two final cases and a dissertation subject in addition to their courses.

Year 1


First Semester (22 CH | 30 ECTS)


Year 2


Third Semester (21 CH | 30 ECTS)


Year 3


Fifth Semester (21 CH | 30 ECTS)


 


Second Semester (22 CH | 30 ECTS)


 


Fourth Semester (22 CH | 30 ECTS)


 


Sixth Semester (22 CH | 30 ECTS)


 

Graduation Requirements


(23 CH | 30 ECTS)




 



Learning Outcomes
 


The program includes courses in recreational facilities management, tourist destination management, geography of tourism, tourism and the environment, tourism and public policy, wildlife tourism, urban tourism and the legal aspects of recreation and tourism. Through this program, students will:

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Assess sustainability in a tourism organization or destination.

Understand the most important facet of the hospitality industry, customer service.

Research major trends and assess their potential impact on the industry.

Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.

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