EU Business School
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BA - Bachelor of Arts in Sports Management

The sports market is a multibillion euro industry that is expanding as it receives more and more media coverage. Our program is packed with sports management theory, business, administrative and entrepreneurial studies, all with an international perspective on the sports world. Enhanced with real case studies, this program provides students with the tools that they need in order to launch themselves in the sports market.


EU Business School Start Dates

English language programs

EU Business School Admission Period

Students completing this specialization pursue careers in:

Professional Team Management
Marketing and Promotions Management
Community Management
Corporate Sponsorship

A sample of the Sports Management program courses:

Public & Media Relations in Sport
Sports Broadcasting
Sports Career Development

Degree Awarded

At EU students have the unique option to earn two degrees by studying an extra semester.

Option 1: Single qualification

Students completing the EU Bachelor of Business Administration program are awarded an EU Switzerland private accredited bachelor's degree.

Option 2: Dual qualification on campus

While completing the EU bachelor’s program on our Barcelona, Geneva and Montreux campuses, you have the possibility to earn a second distinct qualification by completing one extra semester.

  • Duration: Seven semesters/three years (summer fast-track option available)

  • Credits: 172 CH/240 ECTS

Upon graduation from the dual qualification program students will receive an EU Switzerland private accredited bachelor's degree and:


“Redbull liked me because I had a degree in sports management from Barcelona. They were confident of me being able to take to athletes as they are very different from other industries.”

Kei Sugimoto, Athlete Marketing Specialist at Redbull Japan
Bachelor of Arts in Sports Management

Choose The Best Location For You

This BA program is offered on our Barcelona and Swiss campuses and it is possible to transfer between them. Study the way you like, choose your location:


EU Business School Barcelona


A Mediterranean metropolis


EU Business School Geneva


An international business hub


EU Business School Montreux


An inspiring city

Our Alumni Work For



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