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EU Business School

BSc (Hons) in International Business

From day one, you will experience the complexity of an international business environment, debating and working with classmates from around the world. The current international business climate is complex. Both small-to-medium-enterprises and large corporations working in a global context must contend with different cultures, regulations, legal systems and types of risks; international teams and satellite offices are usually managed across long distances and time zones. The Bachelor of Science (Hons) in International Business program will equip you with an understanding of how to navigate transnational challenges and analyze how to adapt your business’ strategy to assure success. This program will prepare you for a management position in a diverse range of business areas such as analysis, development, sales, marketing and human resources.

During the program, you will take five courses within one of these ten minors :

Business Administration

  • Cross-Cultural Business Issues 2 | 3
  • Knowledge Management 2 | 3
  • Marketing Research 2 | 3
  • Project Management 2 | 3
  • Service Management 2 | 3

Communication & Public Relations

  • Fundamentals of Public Relations 2 | 3
  • Interpersonal Communication 2 | 3
  • Public Relations Research 2 | 3
  • Event & Conference Management 2 | 3
  • Public Relations Campaigns 2 | 3

Leisure & Tourism Management

  • Cross-Cultural Business Issues 2 | 3
  • The Business of Tourism 2 | 3
  • Service Management 2 | 3
  • Event & Conference Management 2 | 3
  • Cultural Heritage 2 | 3

International Relations

  • Cross-Cultural Business Issues 2 | 3
  • International Relations 2 | 3
  • Political Science 2 | 3
  • International Organizations 2 | 3
  • Diplomacy & Foreign Policy 2 | 3

Sports Management

  • Sports Sociology 2 | 3
  • Public & Media Relations in Sport 2 | 3
  • Sports Psychology 2 | 3
  • Event Management 2 | 3
  • Sports Broadcasting 2 | 3

Business Finance

  • Ethics in the Financial World 2 | 3
  • Real Estate Investments 2 | 3
  • Marketing for the Financial Services 2 | 3
  • Bank & Treasury Management 2 | 3
  • Cash & Credit Management 2 | 3

Digital Media Management

  • The Media Industry 2 | 3
  • Mass Media & Communication 2 | 3
  • Strategic Media Marketing 2 | 3
  • Digital Media Technologies 2 | 3
  • Managing Media Companies 2 | 3

Business & Sustainability Management

  • The Challenge of Sustainable Development 2 | 3
  • Global Principles of Sustainability 2 | 3
  • Business & Environmental Sustainability 2 | 3
  • Business & Social Sustainability 2 | 3
  • Building a Sustainable Business 2 | 3

Business & Design Management

  • Introduction to the World of Design 2 | 3
  • Designers & Management 2 | 3
  • Stars & Management 2 | 3
  • History of Contemporary Design 2 | 3
  • Supervised Research Design 2 | 3

Family Business Management

  • Introduction to Family Business 2 | 3
  • Family Business Dynamics 2 | 3
  • Family Ownership & Succession 2 | 3
  • Project Management 2 | 3
  • Principles of Real Estate 2 | 3


Learning Outcomes
 

The BSc (Hons) in International Business prepares students for their future careers. They study techniques for managing organizational change and learn to see the world through their customers’ eyes. In addition, students will:

1

Understand international business principles and demonstrate developed global perspectives.

2

Communicate and work with individuals from various cultures.

3

Analyze both the global and local business environment and how they interact.

4

Use practical, ethical and critical thinking skills in business situations.


How You Earn Your Degree
 

The Bachelor of Science (Hons) in International Business is a six-semester, three-year program (180 ECTS) that allows you to transfer between campuses. Our summer fast-track option gives you the opportunity to complete your degree in just two and a half years. During semesters one through four, you can choose to study on any of our campuses in Munich, Geneva, Montreux and Barcelona. The final two semesters of your degree must be completed in Munich. The program includes company visits and guest speakers.You’ll earn a Bachelor of Science (Hons) in International Business; a U.K. state-recognized degree from the University of Roehampton in London. You’ll also earn an EU Certificate of Specialization in one of ten minors. The program is recognized by the Bavarian Ministry of Education and you are eligible to apply for a job-seeking visa upon successful completion of the program requirements.

The University of Roehampton adheres to the standards set by the U.K. government’s Quality Assurance Agency for Higher Education (QAA).

 

Year 1

First Semester (22 CH | 30 ECTS)

FIRST SEMESTER (30 ECTS)

  • Foundations of Business Management 3 | 4
  • Marketing Management 3 | 4
  • Writing Communication Skills 3 | 4
  • Accounting I 3 | 4
  • Microeconomics 3 | 4
  • Elementary Calculus 2 | 3
  • IT Software for Business 2 | 3
  • Environmental Sustainability 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Second Semester (22 CH | 30 ECTS)

SECOND SEMESTER (30 ECTS)

  • Ethics in Business 3 | 4
  • Oral Communication Skills 3 | 4
  • Accounting II 3 | 4
  • Macroeconomics 3 | 4
  • Business Law 3 | 4
  • Mathematics of Finance 2 | 3
  • Applied Management Statistics 2 | 3
  • Advertising, Media & Branding 2 | 3
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 2

Third Semester (21 CH | 30 ECTS)

THIRD SEMESTER (30 ECTS)

  • Strategic Marketing 3 | 4
  • Business Finance I 3 | 4
  • Human Resources Management 2 | 3
  • Production Management 2 | 3
  • Entrepreneurship & New Venture Creation 2 | 3
  • Management Information Systems 2 | 3
  • Digital Business 2 | 3
  • Major-specific Courses I-II 4 | 6
  • Personal & Professional Development Seminars/Company visits 1 | 1

Fourth Semester (21 CH | 30 ECTS)

FOURTH SEMESTER (30 ECTS)

  • Global Economics 3 | 4
  • Business Finance II 3 | 4
  • Social Media Marketing 2 | 3
  • Financial Markets 2 | 3
  • Consumer Behavior 2 | 3
  • Sales & Purchasing Management 2 | 3
  • Major-specific Course III-V 6 | 9
  • Personal & Professional Development Seminars/Company visits 1 | 1

Year 3

Fifth Semester (21 CH | 30 ECTS)

FIFTH SEMESTER (30 ECTS)

  • Cross-Cultural Management 7 | 10
  • Ethics, Organizations and Society 7 | 10
  • Research Methods and International Project Part I 7.5 | 10

Sixth Semester (22 CH | 30 ECTS)

SIXTH SEMESTER (30 ECTS)

  • Corporate Strategy 7 | 10
  • International Marketing 7 | 10
  • Research Methods and International Project Part II 7.5 | 10
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