Business Bridging Program contents of the Business Foundation program at European EU Business School foundation

The Business Bridging Program (BBP) is a one-semester course that acts as a bridge to the first year of EU’s three-year undergraduate and U.K. (Hons) programs. Students will strengthen their academic, communication and business English skills while studying management and marketing concepts. They can enroll in the Business Bridging Program at the beginning of any semester during the academic year, including the summer session. Upon successful completion, students are automatically admitted into the first year of EU’s undergraduate programs.

How You Earn Your Certificate

The Business Bridging Program is worth 30 ECTS in total and is a one-semester course. Students will study eight diverse subjects which improve core business skills and provide the necessary basis for advanced study.

Course Content

First Semester (22 CH | 30 ECTS)

English for Business 4 | 6
We live in a global economy, hence the importance of being able to communicate effectively in English to operate successfully in the business world and open career doors. This interactive course focuses on how to do business in English and the language and skills required to do so.
Study Skills 4 | 6
• Getting good grades at tertiary levels requires well developed study skills to help students to become more efficient and effective in their approach to learning and studying. The focus of this interactive course is to build on study techniques in order to help students become more independently aware of their common study strengths and how they can overcome their weaknesses. The course will focus on a variety of essential topics: time – management, group learning, managing stress, examination techniques, research skills, confident academic writing and next steps planning.
Communication Skills 4 | 6
The ability to communicate effectively in any situation is essential for success. This course focuses on the need to continually improve communication skills, both active and passive, and provides basic tools for improvement in both oral and written skills. The use of role-play and interactive exercises provide the student with a platform for improvement, at the same time increasing self-confidence in public speaking activities. Students complete an end of chapter test.
Management Basics 2 | 3
Management is pervasive in our society but many, and especially young adults, are unaware of the reach of management. Students explore their own informal encounters with business and organizations in order to develop an awareness of what business is and what constitutes good business practice The course is delivered through a mix of theory, case analysis, written assignments, readings and group and class discussion.
Business & Society 2 | 3
The course is designed to introduce students to the issues related to the impact of business on society and vice-versa. The course introduces students to the concepts of social responsibility and aims to enrich their understanding of what it means to manage an ethical business. Students are encouraged to examine different incidents critically in order to gain further insight into more specialist areas of management. This course can act as a knowledge base for subsequent in-depth courses. Emphasis is placed on the complex role social responsibility plays within an organization as well as the impact of the external environment on business activities. The course is delivered through a mix of theory, case analysis, written assignments, group work, class discussions and presentations.
Introduction to Law 2 | 3
This course is designed to introduce students to the legal framework that any business activity might face and understand the main institutions of Business Law taking the European Union as role model. Students will learn basic legal terminology as well as how to approach and read legal documents and legal texts.
Introduction to Economics 2 | 3
Students are introduced to the background and history of economics, including key players and theories which are relevant in today’s environment. The course gives a general understanding of the nature of economics and its impact in all aspects of life, focusing especially in how choices are made; students reflect on their personal choices as well as organizational decision-making.