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EU Business School MBA Programs

MBA in Communication & Public Relations

The MBA in Communication & Public Relations (90 ECTS) is a one-year, three-term, full-time degree or a two-year, six-term part-time degree with start dates in October, January and March.

During the first two terms, students study core courses for a solid grounding in essential business disciplines. During the third term, students will study courses relating specifically to communication and PR such as mass media strategy and organizational communication. In order to graduate, students must complete a management research methods module and a dissertation.

Students who choose to earn a second distinct qualification (a state-accredited degree from the University of Roehampton (UoR) in London, U.K.) must complete 120 ECTS by completing a final EU business competency simulation and a UoR dissertation in addition to the EU MBA coursework.

Term 1

(18 CH  | 23 ECTS)

TERM I (18 CH | 23 ECTS)

  • Management Skills 3 | 4
  • Organizational Behavior 3 | 4
  • Managerial Accounting 3 | 4
  • Marketing 3 | 4
  • Quantitative Business Methods 3 | 4
  • Negotiation (seminar) 1 | 1
  • Business Law (seminar) 1 | 1
  • Crafting Your Future 1 | 1

Term 2

(21 CH  | 27 ECTS)

TERM II (21 CH | 27 ECTS)

  • Finance 3 | 4
  • Human Resources Management 3 | 4
  • Global Economics 3 | 4
  • Strategic Management 3 | 4
  • Management Information Systems 3 | 4
  • Business Strategy Simulation 3 | 4
  • Job Career Planning (seminar) 1 | 1
  • Communication Skills (seminar) 1 | 1
  • Crafting Your Future 1 | 1

Term 3

(15 CH  | 20 ECTS)

TERM III (15 CH | 20 ECTS)

  • Public Speaking & Public Communication 3 | 4
  • Public Relations 3 | 4
  • Organizational Communication 3 | 4
  • Mass Media Strategy, Planning & Media Law 3 | 4
  • Practical Applications in Public Relations 3 | 4

Graduation Requirements

GRADUATION REQUIREMENTS

  • EU Research & Dissertation Seminars* |
  • EU Dissertation 15 | 20

*EU research & dissertation seminars will be taken over two terms


Learning Outcomes
 

This program prepares students for positions in public relations, advertising, marketing and communication, among others, where they will be required to stay ahead of consumer behavior trends. Students will also:

Explore a marketing plan as a key component of a business plan.

Present oral and written reports based on experience.

Discover how mutually beneficial relationships are made in business.

Support decision making with cost-volume-profit relationships and incremental analysis.

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