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EU Business School MBA Programs

MBA - Communication & Public Relations

As organizations become more transparent and information more accessible, communications and public relations professionals are becoming increasingly vital to business. Professionals must have the knowledge and trainings to navigate the new digital environment where consumers are no longer passive audiences but active participants. Our graduates are trained to drive companies forward by tapping into new digital trends that others are slow to adopt.


Learning Outcomes
 

This program prepares students for positions in public relations, advertising, marketing and communication, among others, where they will be required to stay ahead of consumer behavior trends. Students will also:

1

2

3

4

Explore a marketing plan as a key component of a business plan.

Present oral and written reports based on experience.

Discover how mutually beneficial relationships are made in business.

Support decision making with cost-volume-profit relationships and incremental analysis.

 


 

How You Earn Your Degree
 

The MBA in Communication & Public Relations (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

 

Term 1

(21 CH  | 27 ECTS)

TERM I (18 CH | 23 ECTS)

  • Management Skills 3 | 4
  • Organizational Behavior 3 | 4
  • Managerial Accounting 3 | 4
  • Marketing 3 | 4
  • Quantitative Business Methods 3 | 4
  • Negotiation (seminar) 1 | 1
  • Business Law (seminar) 1 | 1
  • Personal & Professional Development 1 | 1

Term 2

(21 CH  | 27 ECTS)

TERM II (21 CH | 27 ECTS)

  • Finance 3 | 4
  • Human Resources Management 3 | 4
  • Global Economics 3 | 4
  • Strategic Management 3 | 4
  • Management Information Systems 3 | 4
  • Business Strategy Simulation 3 | 4
  • Job Career Planning (seminar) 1 | 1
  • Communication Skills (seminar) 1 | 1
  • Personal & Professional Development 1 | 1

Term 3

(15 CH  | 20 ECTS)

TERM III (15 CH | 20 ECTS)

  • Public Speaking & Public Communication 3 | 4
  • Public Relations 3 | 4
  • Organizational Communication 3 | 4
  • Mass Media Strategy, Planning & Media Law 3 | 4
  • Practical Applications in Public Relations 3 | 4

Graduation Requirements

GRADUATION REQUIREMENTS

  • EU Research & Dissertation Seminars* |
  • EU Dissertation 14 | 20

*EU research & dissertation seminars will be taken over two terms

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