Communication and public relations professionals are vital to both organizations and society as a whole. The digital world – where consumers are no longer passive audiences but active participants – constantly blurs the lines between businesses and consumers. Our graduates are trained to drive companies forward by tapping into new digital techniques that others are slow to adopt.
How You Earn Your Degree
The MBA in Communication & Public Relations (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, industrial visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation.
(18 CH | 23 ECTS)
(21 CH | 27 ECTS)
(15 CH | 20 ECTS)
TERM II (21 CH | 27 ECTS)
This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications, management, research and negotiation. Students will also:
Explore the marketing plan as a component of the business plan.
Present oral and written reports based on experience.
Discover how mutually beneficial relationships are made in business.
Support decision making with cost-volume-profit relationships and incremental analysis.