Design is a ubiquitous discipline that extends into every sector. With the increase of social and virtual channels through which to promote company products and brands, a practical knowledge of design, current trends and how they affect corporate practices, is quickly becoming a key component of a good business education. The Design Management MBA program is the first of its kind at EU, participants will gain a general understanding of design history and esthetics, as well as learning how to best apply them to good business and management practices.
How You Earn Your Degree
The MBA in design management (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation.
(18 CH | 23 ECTS)
(21 CH | 27 ECTS)
(15 CH | 20 ECTS)
TERM II (21 CH | 27 ECTS)
Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. Students will also:
Know how to incorporate design into the modern world of business.
Gain a general understanding of design history and esthetics.
Learn how to best apply design to good business and management practices.
Apply theoretical knowledge to practical situations.