The managerial skills that digital business graduates gain are applicable to both those that wish to launch their own digital venture and those who go on to work for an established operation. As well as learning fundamental business skills such as accounting, management, marketing and human resources, students learn how to design and craft business according to new digital models and strategies.
The managerial skills taught in the digital business are applicable to both those that wish to launch their own digital businesses and those who go on to work for an established operation. Students will also:
Focus on marketing and branding essentials, such as banner and search engine optimization.
Discover how to effectively build and maintain a corporate digital business.
Form a practical approach to real world case studies and examples.
Learn from the point of view of the consumer.
How You Earn Your Degree
The MBA in Digital Business (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
(18 CH | 23 ECTS)
(21 CH | 27 ECTS)
(15 CH | 20 ECTS)
*EU Research & Dissertation Seminars will be taken over 2 terms