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EU Business School

MBA in Digital Business

The MBA in Digital Business (90 ECTS) is a one-year, three-term, full-time degree or a two-year, six-term part-time degree with start dates in October, January and March.

During the first two terms, students study core courses for a solid grounding in essential business disciplines. During the third term, students will study courses relating specifically to digital business, such as digital marketing strategies and digital business architecture. In order to graduate, students must complete a management research methods module and a dissertation.

Students who choose to earn a second distinct qualification (a state-accredited degree from the University of Roehampton (UoR) in London, U.K.) must complete 120 ECTS by completing a final EU business competency simulation and a UoR dissertation in addition to the EU MBA coursework.

Term 1

(18 CH  | 23 ECTS)

TERM I (18 CH | 23 ECTS)

  • Management Skills 3 | 4
  • Organizational Behavior 3 | 4
  • Managerial Accounting 3 | 4
  • Marketing 3 | 4
  • Quantitative Business Methods 3 | 4
  • Negotiation (seminar) 1 | 1
  • Business Law (seminar) 1 | 1
  • Crafting Your Future 1 | 1

Term 2

(21 CH  | 27 ECTS)

TERM II (21 CH | 27 ECTS)

  • Finance 3 | 4
  • Human Resources Management 3 | 4
  • Global Economics 3 | 4
  • Strategic Management 3 | 4
  • Management Information Systems 3 | 4
  • Business Strategy Simulation 3 | 4
  • Job Career Planning (seminar) 1 | 1
  • Communication Skills (seminar) 1 | 1
  • Crafting Your Future 1 | 1

Term 3

(15 CH  | 20 ECTS)

TERM III (15 CH | 20 ECTS)

  • Digital Marketing Strategies 3 | 4
  • Crafting the Digital Business Model 3 | 4
  • Digital Business Architecture 3 | 4
  • Digital Business Design 3 | 4
  • The Digital Consumer 3 | 4

Graduation Requirements

GRADUATION REQUIREMENTS (14 CH | 20 ECTS)

  • EU Research & Dissertation Seminars* |
  • EU Dissertation 15 | 20

*EU Research & Dissertation Seminars will be taken over 2 terms


Learning Outcomes
 

The managerial skills taught in the digital business are applicable to both those that wish to launch their own digital businesses and those who go on to work for an established operation. Students will also:

1

2

3

4

Focus on marketing and branding essentials, such as banner and search engine optimization.

Discover how to effectively build and maintain a corporate digital business.

Form a practical approach to real world case studies and examples.

Learn from the point of view of the consumer.

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