The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effective delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in digital marketing strategies, advertising and media to prepare you for a career in international marketing.
The MBA in International Marketing (90 ECTS) is a one-year, three-term, full-time degree or a two-year, six-term part-time degree with start dates in October, January and March. While completing the EU MBA program, students can also choose to earn a second distinct qualification, a state-accredited degree from the University of Roehampton (UoR) in London, U.K.
Click on the ‘Program’ tab above to learn more about the structure and courses undertaken in the MBA in International Marketing.
Students completing this major pursue careers in:
A sample of the International Marketing program courses:
Digital Marketing Strategies
Advertising & Media
For students studying on our Barcelona, Swiss and Online campuses, a state-recognized, university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
An EU Business School Switzerland degree which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Obtain a Dual Qualification
While studying an EU MBA degree, students can choose to earn a second qualification, a state-accredited degree from the University of Roehampton (UoR) in London, U.K. Both qualifications can be earned whilst in either one year of full-time study or two years of part-time study.
Candidates with less than two years of work experience qualify for:
Candidates with two or more years of work experience qualify for:
Choose The Best Location For You
This MBA program is offered on our Barcelona, Swiss and online campuses. Students have the opportunity to transfer between them. Study the way you like. Choose your campus:
“I love the practical approach and the faculty’s professional experiences and stories. They make
it even easier to adapt the theoretical lessons into real life.”
Sophia Ruescher, Project Manager at Mediaplanet Group
MBA in International Marketing, 2015