The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effective delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.
For students studying on our Barcelona, Swiss and Online campuses, a state-recognized, university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
An EU Business School Switzerland degree which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Students completing this major pursue careers in:
A sample of the International Marketing program courses:
Digital Marketing Strategies
Advertising & Media
“I love the practical approach and the faculty’s professional experiences and stories. They make
it even easier to adapt the theoretical lessons into real life.”
Sophia Ruescher, Project Manager at Mediaplanet Group
MBA in International Marketing, 2015
Choose The Best Location For You
This MBA program is offered on our Barcelona, Swiss and online campuses. Students have the opportunity to transfer between them. Study the way you like. Choose your campus:
Obtain a Dual Qualification
Candidates with less than two years of work experience qualify for:
Candidates with two or more years of work experience qualify for: