The MBA in International Marketing (90 ECTS) is a one-year, three-term, full-time degree or a two-year, six-term part-time degree with start dates in October, January and March.
During the first two terms, students study core courses for a solid grounding in essential business disciplines. During the third term, students will study courses relating specifically to international marketing, such as digital marketing strategies and sales management. In order to graduate, students must complete a management research methods module and a dissertation.
Students who choose to earn a second distinct qualification (a state-accredited degree from the University of Roehampton (UoR) in London, U.K.) must complete 120 ECTS by completing a final EU business competency simulation and a UoR dissertation in addition to the EU MBA coursework.
(18 CH | 23 ECTS)
(21 CH | 27 ECTS)
(15 CH | 20 ECTS)
*EU research & dissertation seminars will be taken over two terms
Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:
Explore how companies make the most of their investments; from managing data to communications.
Apply key principles that enhance communication and effectiveness.
Analyze the functions of HR management and explore its strategic importance.
Analyze and create alternative investment projects.