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EU Business School MBA

The MBA in Leisure & Tourism Management Program

This major explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills and strategic aptitudes, this program will deliver the key competencies required in the industry while developing your understanding of international and intercultural management needs.


How You Earn Your Certificate
 

The MBA in Leisure & Tourism program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1


(18 CH  | 23 ECTS)


Term 2


(21 CH  | 27 ECTS)


Term 3


(15 CH  | 20 ECTS)


Graduation Requirements


*EU Research & Dissertation Seminars will be taken over 2 terms


Learning Outcomes
 

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:

1

2

3

4

Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.

Look at business from the point of view of both the consumer and the service provider.

Explore issues that concern host-visitor relationships.

Study the major processes within marketing through case studies and class discussion.

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