MBA in International Business
The MBA in International Business provides students with the know-how to navigate a world where geographical borders are disappearing, and the concept of workplace is becoming more flexible. This program hones candidates’ varied skill set that will make them adaptable to the diversity and international nature of the global business market. Program candidates aspire to work in a global environment and within dynamic game-changing ventures.
Program Structure
The MBA in International Business (90 ECTS) is a one-year, three-term, full-time degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
(18 CH | 23 ECTS)
Transformational Management & Leadership
Show detailsThis course introduces the knowledge framework of management and how it differs from leadership. It examines in depth the management of processes and management functions, including organizational processes such as planning, organizing, leading, and controlling. Transformational leadership is essential in the fast-paced changing environment and students will analyze the four key elements: idealized influence, inspirational motivation, intellectual stimulation and individual consideration.
3 CH | 4 ECTS
Organizational Behavior
Show detailsAn analysis of organizational behavior in the context of contemporary business, both locally and globally, is presented during this course. Students will review factors affecting the behavior of individuals and groups within organizations and how organizations affect their internal culture and respond to their environments. The course will be broadly divided into three parts: (a) individuals in organizations, (b) group or team processes, and (c) organizational processes. Students will also be asked to consider current challenges for managers, such as the impact of today's rapidly changing socio-cultural environment, globalization, evolving technology and shifting employment relationships.
3 CH | 4 ECTS
Financial Reporting & Analysis
Show detailsAn understanding of financial and management accounting fundamentals for managers, stockholders, financial analysts and creditors and other professionals. The first part of the course focuses on financial accounting by understanding how economic events like operating activities, corporate investments and financing transactions are recorded in financial statements (i.e., income statements, balance sheets and statements of cash flow). The second part provides both a framework and the essential tools for analyzing financial statements. The third part examines management accounting from the perspective of a decision-maker to help students develop a framework for understanding managerial reports.
3 CH | 4 ECTS
Marketing in a Digital World
Show detailsThe course focuses on the shift of power toward the customer and on creating and capturing customer value and trust. The course also dives into understanding new customers – Gen Y and Gen Z –, which are the current and next frontiers for marketers. It demonstrates how to connect with customers and discover their wants and needs, as well as examining methods for identifying new customers, market segments and target groups and for successfully communicating a product’s value proposition.
3 CH | 4 ECTS
Data Analysis for Managers
Show detailsThis course is designed to introduce the essential quantitative methods for analyzing business situations, making business decisions and finding optimal data-based management solutions. In this course, students will acquire a greater comprehension of the importance of the business analytical approach, particularly when dealing with complex contexts, thus minimizing risk and uncertainty. Students will explore the most important theories and practical applications of data mining, data assembly and data assessment. This course will encourage students to examine different cases critically, emphasizing the role of data in drawing conclusions.
3 CH | 4 ECTS
Negotiation
Show detailsThe seminar focuses on the need for negotiation skills, which arises whenever joint decision making is necessary. It develops student confidence in their negotiation skills and abilities, and enables them to become better decision-makers with clear goals and objectives. A unique element of the seminar is that students experience the interaction of need, compromise, and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.
1 CH | 1 ECTS
Consulting Lab
Show detailsThis seminar provides a unique opportunity for the student to learn-by-doing with a real business or institution, solving real problems. Students will work in teams on a project operating much like a consultancy firm. Using a consultative approach, students will be facing decision-making situations, and learn how to successfully present the consultancy project to the clients.
1 CH | 1 ECTS
Crafting Your Future I
Show detailsThis two-part personal and professional development program prepares MBA students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal-setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.
1 CH | 1 ECTS
(21 CH | 27 ECTS)
Corporate Finance
Show detailsThis course covers the source, uses and management of corporate finance. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning and control, the management of working capital, long-term assets and long-term financing.
3 CH | 4 ECTS
People & Talent Management
Show detailsThis course analyses the micro-functions of human resources management and explores its importance in developing, motivating and retaining employees. Students will learn about recruitment and talent acquisition, training, mentoring and promotion, appraisal, fair compensation, conflict resolution and legal issues. The 21st century brings new challenges to the field of Human Resources (HR), owing to changing employee–employer relationships and changing employee expectations. Throughout the course students are encouraged to consider the moral and ethical dimensions of HRM decisions, which can affect stakeholders and the organization’s reputation.
3 CH | 4 ECTS
Global Economics for Managers
Show detailsInternational managers in industries and organizations need a comprehensive understanding of how economic, environmental, social and political change impact their work and decision-making. This course examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation.
3 CH | 4 ECTS
Strategy & Decision Making
Show detailsThe strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes.
3 CH | 4 ECTS
Management Information Systems
Show detailsThis course provides a comprehensive overview of the functions, costs, and implications inherent in the use of Information Systems and technology today. Students explore how companies make the most of their investment for managing and tracking data as well as communicating both internally and externally at a time when global issues have led to rapid, unprecedented change, forcing companies and individuals to adapt to professional work conditions via an ever-increasing reliance on computer systems and technologies.
3 CH | 4 ECTS
Communication for Success
Show detailsThis seminar focuses on effective oral and written communication in a business setting. Emphasis is placed key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication, especially in public speaking.
1 CH | 1 ECTS
Legal Issues & Business Ethics
Show detailsAs businesses are increasingly required to adapt their strategies to meet ethical standards, a sound understanding of the legal complexities of such issues is essential. Businesses today must embrace a plethora of ethical issues and practices or risk expensive litigation or damage to their reputations. This short seminar introduces the concept of ethics and the growing demands made on businesses. Then it enumerates some issues where law and ethics intersect in business issues, such as the concept of stakeholder capitalism; IPR and access to medicines; and data protection and privacy. Finally, the course discusses case study examples that highlight the issue.
1 CH | 1 ECTS
Crafting Your Future II
Show detailsThis two-part personal and professional development program prepares MBA students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal-setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.
1 CH | 1 ECTS
Business Strategy Simulation
Show detailsThe effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance and time constraints of their area of responsibility. A computer-based management simulation (CAPSTONE Business Simulation) is created, which allows the student to test alternative actions of an operating business in a competitive environment without incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.
3 CH | 4 ECTS
(15 CH | 20 ECTS)
Entrepreneurial & Design Thinking
Show detailsDesign thinking uses creativity to come up with novel solutions to tough problems. Design thinking can be applied within any team and in any field—from architecture and design to healthcare and product development. This course prepares students to become next-generation leaders, who are flexible, adaptable and fluid thinkers. Students will understand the importance of critical thinking, engagement and collaboration and learn how to develop creative solutions and apply a human-centered design process to challenges across different industries and job functions.
3 CH | 4 ECTS
International Marketing
Show detailsStudents will acquire an understanding of the global marketing environment through key concepts, tools and theory. The course challenges students to think critically about global competition and expansion, as they discuss problems and perspectives of marketing across national boundaries and within foreign countries. Topics include trade laws and regulations in different markets; global analytical frameworks and tools; and current, innovative strategies employed by successful global firms.
3 CH | 4 ECTS
International Finance
Show detailsThis course explores areas of the global financial environment. Topics include foreign exchange transactions; exchange rate behavior; cross-border currency flows; managing foreign exchange exposure; global capital markets and flow; and sovereign debt. Students also examine risk management, hedging tools and the keys to international investment decisions.
3 CH | 4 ECTS
Sales Management & Strategy
Show detailsThe complex world of international sales management is discussed in this course, which examines the digitalization of the selling process, the procurement process and customer relations in domestic and international contexts. Students acquire the skills to develop and analyze business-to-customer (B2C) sales strategies and sales management methods, as well as business-to-business (B2B) relationships and sales activities. The course also covers the practical tools of ‘real life selling skills’, planning and managing sales processes, and managing the HR aspects of a sales force, including motivating sales representatives and fair compensation.
3 CH | 4 ECTS
Leading Digital Innovation & Change
Show detailsThis course provides a basic framework for understanding how to manage disruption. Students will learn how to apply models that clarify the interactions between technological issues, competition, market change, organizational capabilities, digital transformation, and internal/external environments. It also explores the concept and dynamics of digital transformation and change, and the complex effects change can have on individuals, teams, projects and organizations. The course emphasizes the importance of agile leadership to successfully deal with the new imperatives of disruption.
3 CH | 4 ECTS
Dissertation
Show detailsThis comprises:
EUDRES - Research Methods:
This module provides students with the essential research skills for their dissertation.
DISSEM - Dissertation Seminar
DISMBA - Dissertation:
Students demonstrate the skills acquired throughout their MBA in a final research project, with the support of the MBA dissertation advisor.
15 CH | 20 ECTS
Learning Outcomes
International business graduates leave EU with a diverse skill set that will enable them to be effective leaders in a number of different business applications. Throughout the course, students will also:
- Gain a comprehensive vision of the way in which business works and develop strategies to react to change.
- Hone their problem-solving, analytical and evaluation skills.
- Complete marketing campaigns for different local and global sectors.
- Experiment with different techniques that help lead to desired outcomes and clearer decisions.