MBA in International Marketing
Duration
Three terms/one year (full time) or six terms/two years (part time)
Number of Credits
90 ECTS
Start dates
October, January & March
Language
English
Fees per term
CHF 12,600
Location
Montreux
Overview
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.
Degree Awarded
- A state-recognized university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Dual Qualification
Students studying an EU MBA program have the opportunity to earn a second distinct qualification, a state-accredited degree from the University of Roehampton in London, U.K. Students with less than two years professional experience earn an MSc in International Management while students with more than two years' experience earn an MBA. For both degrees, students are required to complete an EU business competency simulation and a University of Roehampton dissertation in addition to their EU MBA coursework.
Benefits of Studying an MBA
Foster entrepreneurial skills
and start your own company
Network with
leading professionals
to gain privileged insights into companies
Expand your
leadership skills
to take on new managerial roles
Why Montreux?
Studying an MBA in International Marketing at EU Montreux gives students the opportunity to study in a city where sports, music and business converge. The charming and historic city sits on the shores of Lake Geneva with views of the Alps and is famously host to the world-famous Montreux Jazz Festival.
Students from all over the world choose to study business in Montreux thanks to the beautiful surroundings, and the endless array of amenities for sports from sailing to skiing. The Lake Geneva region is also notable for its extraordinary number of major institutions and multinationals, as well as the numerous technology companies and startups which flourish here. This provides students with fantastic opportunities for networking and building contacts, as well as visiting leading companies and institutions as part of EU’s commitment to experiential learning. In addition, students will quickly feel at home in Montreux’s close-knit, culturally diverse and multilingual community.
Faculty
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
The EU Experience
Start Your EU Journey
Success Stories
One of the main advantages here at EU is the lecturers. They have real-life business experience and the majority of them work at multinationals at an executive level.
Jose David Camero, MBA in Entrepreneurship
Colombia
