MBA in International Marketing
Duration
Three terms/one year (full time) or six terms/two years (part time)
Number of Credits
90 ECTS
Start dates
October, January & March
Language
English
Fees per term
CHF 12,600
Location
Montreux
Overview
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.
Note: We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.
DISCOVER OUR UPCOMING START DATES »
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
About Our Validating & Accrediting Partner
The Universidad Católica San Antonio de Murcia (UCAM) is an officially recognized university in Spain. It is inscribed in the Registro Universitario de Centros y Títulos (Register of University Centers and Qualifications, RUCT) with the code 066, and is legally authorized to accredit higher education qualifications according to Organic Law 6/2001, 21st December, which pertains to universities.
UCAM is accredited by ANECA, the national agency for quality and accreditation in Spain, and is a member of Universia, CIS, FIUC, among others.
- Ranked 10th university in Spain in StuDocu World University Ranking 2020
- Rated with four stars overall by QS Stars
- Ranked 37th university in Spain in the prestigious Times Higher Education World University Rankings 2021
At EU’s campuses in Barcelona, Switzerland and online, students earn university bachelor’s, master’s and MBA degrees from UCAM, Spain, (título propio).
The Universidad Católica San Antonio de Murcia (UCAM) is an officially recognized university in Spain. It is inscribed in the Registro Universitario de Centros y Títulos (Register of University Centers and Qualifications, RUCT) with the code 066, and is legally authorized to accredit higher education qualifications according to Organic Law 6/2001, 21st December, which pertains to universities.
UCAM is accredited by ANECA, the national agency for quality and accreditation in Spain, and is a member of the following organizations, among others:
The recent achievements of UCAM include:
- Rated with four stars overall by QS Stars
- Ranked 10th university in Spain in StuDocu World University Ranking 2020
- Ranked 37th university in Spain in the prestigious Times Higher Education World University Rankings 2021
At EU’s campuses in Barcelona, Switzerland and online, students earn university bachelor’s, master’s and MBA degrees from UCAM, Spain, (título propio).
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
Lynn Yu, CEO of Jason Wu, one of the hottest fashion brands in NYC and a favorite designer of Michelle Obama, joined EU students in an exclusive EU Learning From Leaders conference to explain the ins and outs of the fashion business and how she made it to the top. From digitalization and the brand pyramid, students were treated to a true masterclass about this highly sought-after industry. Watch this short video clip to learn how Lynn views digitalization in fashion.
To see the other business leaders who have given conferences at EU, click here.
Additional Qualification
Students studying this MBA program have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met), U.K. Students with less than two years' professional work experience may earn a U.K. state-recognized MSc in International Business Management while students with more than two years' experience may earn a U.K. state-recognized MBA.
In order to obtain the state-recognized MBA, students must complete an extra management, learning and research module and submit a business simulation report and business research project. To earn the MSc in International Business Management, students are required to complete an extra business consultancy project module and submit a business simulation report. These courses are in addition to their MBA coursework.
Benefits of Studying an MBA
Foster entrepreneurial skills
and start your own company
Network with
leading professionals
to gain privileged insights into companies
Expand your
leadership skills
to take on new managerial roles
Why Montreux?
Studying an MBA in International Marketing at EU Montreux gives students the opportunity to study in a city where sports, music and business converge. The charming and historic city sits on the shores of Lake Geneva with views of the Alps and is famously host to the world-famous Montreux Jazz Festival.
Students from all over the world choose to study business in Montreux thanks to the beautiful surroundings, and the endless array of amenities for sports from sailing to skiing. The Lake Geneva region is also notable for its extraordinary number of major institutions and multinationals, as well as the numerous technology companies and startups which flourish here. This provides students with fantastic opportunities for networking and building contacts, as well as visiting leading companies and institutions as part of EU’s commitment to experiential learning. In addition, students will quickly feel at home in Montreux’s close-knit, culturally diverse and multilingual community.
Faculty
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
The EU Experience
Start Your EU Journey
Success Stories
One of the main advantages here at EU is the lecturers. They have real-life business experience and the majority of them work at multinationals at an executive level.
Jose David Camero, MBA in Entrepreneurship
Colombia
