MBA in International Marketing

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.

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Note: We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.
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• A state-recognized university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
• An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Savior of the Swiss watchmaking industry Jean-Claude Biver, LVMH Group, Zenith and Hublot, has brought a breath of fresh air to each of the brands he's led. He explained to EU students how to attain the creative perspective and entrepreneurial mindset fundamental to founding and leading a successful business.

To see the other business leaders who have given conferences at EU, click here.

Students studying an EU MBA program have the opportunity to earn a second distinct qualification, a state-accredited degree from the University of Roehampton in London, U.K. Students with less than two years' professional experience may earn a U.K. state-accredited MSc in International Management while students with more than two years' experience may earn a U.K. state-accredited MBA. For both degrees, students are required to complete 120 ECTS. This is achieved through the completion of a final EU business competency simulation and a University of Roehampton dissertation in addition to the regular EU MBA coursework. Both qualifications can be earned in one year of full-time study or two years, part-time.

Studying an MBA in International Marketing at EU Montreux gives students the opportunity to study in a city where sports, music and business converge. The charming and historic city sits on the shores of Lake Geneva with views of the Alps and is famously host to the world-famous Montreux Jazz Festival.

Students from all over the world choose to study business in Montreux thanks to the beautiful surroundings, and the endless array of amenities for sports from sailing to skiing. The Lake Geneva region is also notable for its extraordinary number of major institutions and multinationals, as well as the numerous technology companies and startups which flourish here. This provides students with fantastic opportunities for networking and building contacts, as well as visiting leading companies and institutions as part of EU’s commitment to experiential learning. In addition, students will quickly feel at home in Montreux’s close-knit, culturally diverse and multilingual community.

Barcelona

Geneva

Online

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

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