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Master in Digital Business

Master in Digital Business

The Master in Digital Business (60 ECTS) is a one-year, three-term, full-time degree with start dates in October, January and March.

The Master in Digital Business program is designed to prepare students for a specialized area of business while providing a balanced understanding of fundamental concepts. Students will complete twelve courses in key areas of digital business such as customer relationship management and mobile strategy, as well as three seminars that will hone management skills. In order to graduate, participants must also complete a final project (6 ECTS).

Term 1

(13 CH  | 18 ECTS)

  • Managing Digital Business 3 | 4
  • Digital Business Finance 3 | 4
  • Digital Marketing Strategies 3 | 4
  • Digital Technologies & Change Management 3 | 4
  • Legal Aspects in Digital Business 1 | 2

Term 2

(13 CH  | 18 ECTS)

  • Digital Business Design 3 | 4
  • Customer Relationship Management 3 | 4
  • Innovation & Leadership 3 | 4
  • Social Media & Web Analytics 3 | 4
  • Mobile Strategy 1 | 2

Term 3

(13 CH  | 18 ECTS)

  • Global E-Commerce Trends 3 | 4
  • The Digital Economy Ecosystem 3 | 4
  • Crafting the Digital Business Model 3 | 4
  • Entrepreneurship & Startups 3 | 4
  • Online Reputation Management 1 | 2

Graduation Requirements

Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.


Learning Outcomes
 

This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own start-ups from scratch. During this program, students will:

1

2

3

4

Discover the impact that digital business is having.

Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.

Understand digital culture and gain hands-on knowledge on how to build a start-up.

Study how new technologies are crafting the digital reality and what is to come in the next years.

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