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Master in Digital Business

Master in Digital Business

The Master in Digital Business is an all-encompassing program, providing participants with interest in new business spheres with the necessary know-how to excel in the digital era. From legal aspects to strategy, finance, business models and change management among others, this program provides students with the key competences required to lead digital change in an organization or to create a new online venture.


Learning Outcomes
 

This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own start-ups from scratch. During this program, students will:

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Discover the impact that digital business is having.

Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.

Understand digital culture and gain hands-on knowledge on how to build a start-up.

Study how new technologies are crafting the digital reality and what is to come in the next years.


How You Earn Your Degree
 

The Master in Digital Business (60 ECTS) is a one-year program divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

 

Term 1

(13 CH  | 18 ECTS)

  • Managing Digital Business 3 | 4
  • Digital Business Finance 3 | 4
  • Digital Marketing Strategies 3 | 4
  • Digital Technologies and Change Management 3 | 4
  • Legal Aspects in Digital Business 1 | 2

Term 2

(13 CH  | 18 ECTS)

  • Digital Business Design 3 | 4
  • Customer Relationship Management 3 | 4
  • Innovation and Leadership 3 | 4
  • Social Media & Web Analytics 3 | 4
  • Mobile Strategy 1 | 2

Term 3

(13 CH  | 18 ECTS)

  • Global E-Commerce Trends 3 | 4
  • The Digital Economy Ecosystem 3 | 4
  • Crafting the Digital Business Model 3 | 4
  • Entrepreneurship and Start-ups 3 | 4
  • Online Reputation Management 1 | 2

Graduation Requirements

Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.

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