EU Business School
Cookies on the EU Website
This website uses cookies to improve your user experience and to show you content related to your preferences. If you continue browsing, we consider that you agree to their use. More information


Master in Fashion & Luxury Business

The Master in Digital Business (60 ECTS) is a one-year, three-term, full-time degree with start dates in October, January and March.

The Master in Digital Business program is designed to prepare students for a specialized area of business while providing a balanced understanding of fundamental concepts. Students will complete twelve courses in key areas of digital business such as customer relationship management and mobile strategy, as well as three seminars that will hone management skills. In order to graduate, participants must also complete a final project (6 ECTS).

Term 1

(13 CH  | 18 ECTS)

  • Luxury Business Management 3 | 4
  • International Luxury Brand Management 3 | 4
  • Fashion & Luxury Marketing 3 | 4
  • Luxury Finance Management and HR Management 3 | 4
  • Sustainable Fashion and Luxury 1 | 2

Term 2

(13 CH  | 18 ECTS)

  • Luxury Industry 3 | 4
  • Luxury & Fashion 3 | 4
  • Luxury & Accessories 3 | 4
  • Digital Marketing Strategies 3 | 4
  • Humanities 1 | 2

Term 3

(13 CH  | 18 ECTS)

  • Advertising & Communication 3 | 4
  • Leadership 3 | 4
  • Innovation in Materials & Technology 3 | 4
  • Design Innovation 3 | 4
  • Communication Skills 1 | 2

Graduation Requirements

Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.

Learning Outcomes

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. During this program, students will:





Investigate the impact of fashion and luxury on sustainability.

Learn about the brand value from the points of view of the fashion designer and artist.

Gage the importance of the quality of the product and all the strategies surrounding it.

Study the major processes within marketing through case studies and class discussion.

Back to top
This website is using cookies for statistics, site optimization and retargeting purposes. You consent to our cookies if you continue to use this website. Read more here.