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Master in Marketing

Master in Marketing

This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices while providing insight into analytical, strategic and operational areas. Participants of this program will focus on the development of critical-thinking and executive skills and learn to deliver solutions to their companies’ marketing challenges.


Learning Outcomes
 

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. During this program, students will:

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2

3

4

Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.

Understand the relationship between the customer and the company.

Learn analytical, strategic and operational marketing competencies.

Study the major processes of marketing through case studies and class discussion.

 


 

How You Earn Your Degree
 

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

 

Term 1

(13 CH  | 18 ECTS)

  • Business Management 3 | 4
  • Business Environment 3 | 4
  • Applied Finance 3 | 4
  • Business Model 3 | 4
  • Becoming a Manager 1 | 2

Term 2

(13 CH  | 18 ECTS)

  • Analytical Marketing 3 | 4
  • Strategic Marketing 3 | 4
  • Operational Marketing 3 | 4
  • Marketing Into Action 3 | 4
  • Authentic Leadership 1 | 2

Term 3

(13 CH  | 18 ECTS)

  • Marketing Communications 3 | 4
  • International Marketing 3 | 4
  • Industrial Marketing 3 | 4
  • Digital Marketing 3 | 4
  • Effective Negotiation 1 | 2

Graduation Requirements

Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.

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