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EU BUSINESS SCHOOL

The Master in Marketing program

This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Focusing on the development of critical-thinking and executive skills, this program will deliver solutions for marketing challenges while developing the student’s understanding of marketing practice.


How You Earn Your Degree
 

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

 

Term 1


(13 CH  | 18 ECTS)


Term 2


(13 CH  | 18 ECTS)


Term 3


(13 CH  | 18 ECTS)


Graduation Requirements


Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.


Learning Outcomes
 

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success by creating competitive marketing strategies. Students will also:

1

2

3

4

Investigate the impact of political, economic, sociocultural and physical environments in marketing practice and how to manage this.

Understand the relationship between the customer and the company.

Learn analytical, strategic and operational marketing competencies.

Study the major processes within marketing through case studies and class discussion.

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